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Head of Press and Public Relations – PR & Social Media
InkuPlay UG (haftungsbeschränkt)PR & Social Media Lead managing external communication and developing brand visibility at an eSports startup. Collaborating closely with management to shape communication strategy and media presence.
About the role
Key responsibilities & impact- Responsible for InkuPlay's external communication
- Develop the communication strategy and establish media contacts
- Ensure InkuPlay presents itself professionally, credibly and visibly in the press, public and on social media
- Create press releases, statements, media briefings, company profiles and communication materials
- Plan and implement social media strategies for platforms such as LinkedIn, Instagram, TikTok, YouTube, X and Discord
- Develop editorial calendars, campaign concepts and content formats
- Manage and further develop InkuPlay's public brand communications
- Prepare interviews, public appearances, panels and media briefings
- Monitor media coverage, social media trends and industry topics in gaming and eSports
- Community-focused communication on social media
- Support partner communications, event communications and company announcements
- Crisis communication and reputation management in close coordination with management
- Manage external service providers, agencies or freelancers as needed
Requirements
What you’ll need- Experience in press work, PR, corporate communications, social media, brand communication or a comparable field
- Excellent proficiency in German; English skills are a plus
- Understanding of gaming, eSports, the creator economy, digital communities and social media culture
- Experience building or managing social media channels for companies, brands, teams, media outlets or communities
- Ability to present complex topics in an understandable, media-ready and audience-appropriate way
- Experience with press releases, LinkedIn posts, social media campaigns, editorial calendars or communication concepts
- Strategic thinking, initiative and a structured working style
- A sense for trends, timing, tone and public impact
- Confidence handling sensitive topics and critical communication situations
- Enthusiasm for helping build communication structures in a young company
Benefits
Comp & perks- A responsible key role in a young eSports startup
- Direct collaboration with executive management
- The opportunity to shape the brand, communication and public perception from the outset
- Plenty of room for your own ideas, creative campaigns and strategic development
- Short decision-making paths and an open startup culture
- A dynamic environment at the intersection of gaming, eSports, social media, community and digital entertainment
- Prospect for long-term development with increasing responsibility
- Diverse tasks with high external visibility
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
press workpublic relationscorporate communicationssocial media managementbrand communicationpress releaseseditorial calendarscommunication conceptsmedia briefingscampaign concepts
Soft Skills
strategic thinkinginitiativestructured working styleability to present complex topicsconfidence in handling sensitive topicsenthusiasm for building communication structuresunderstanding of trendstimingtonepublic impact