Associate Business Planning Manager
The Clorox Company
ASO Manager
Inkitt
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $150,000 per year
Job Level
Mid-LevelSenior
Tech Stack
iOS
About the role
- Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market.
- Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale.
- Run keyword optimization end-to-end: research, clustering, metadata (titles, subtitles, descriptions), and monitoring to grow keyword traffic and category rank.
- Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs.
- Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume.
- Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready.
- Operate globally: Plan localization, market-specific messaging, right-to-left and character-limited layouts, geo-segmented testing, and seasonal/event-based campaigns.
- Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams.
- Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant.
- Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity.
Requirements
- 4–6 years of experience in ASO or mobile growth; strong preference for B2C apps with meaningful install volume.
- Proven success improving store conversion, keyword rankings, and average rating through structured experimentation.
- Hands-on expertise with store creatives (briefing, specs, measurement) including screenshots, icons, preview videos, and feature graphics.
- Deep keyword research & metadata experience, plus impact measurement and iteration cadence.
- Experience building and routing to Custom Product Pages/Custom Store Listings with clean tracking.
- Track record improving review UX and managing reply operations at scale.
- Experience securing and maximizing store features through editorial relationships and high-quality promotional assets.
- Global ASO experience: Localization workflows (including translation QA), market prioritization, geo-specific messaging, and per-locale testing/rollout.
- Data-driven mindset: Comfortable with spreadsheets, A/B testing frameworks, and crisp hypothesis writing.
- Excellent cross-functional communication and project management across time zones.
- Multi-language copywriting chops and familiarity with locale constraints (e.g., DE/FR)
- Basic video/design skills to iterate quickly on assets.
- Familiarity with MMPs (Adjust, AppsFlyer) and SKAN nuances.
- Experience with subscription funnels and pricing/plan messaging tests.
Benefits
- 401k plan, designed to help you save for the future
- Health benefits tailored to your needs, including medical, dental, and vision coverage
- Professional coaching for everyone
- Team-building events, including our annual Tulum trip
- Unlimited access to our Galatea app and CandyJarTV app
- Unlimited budget for self-development books
- Charity donation of your choice at your one year anniversary
- Free lunch in office everyday
- Class Pass membership for US based employee and gym access for Berlin employees
- Dog friendly offices
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ASOkeyword optimizationmetadata managementA/B testinglocalization workflowsdata analysiscopywritingvideo designsubscription funnelsimpact measurement
Soft skills
cross-functional communicationproject managementstakeholder alignmentcreativityexperimentationdata-driven mindsetuser journey designrelationship buildingorganizational skillsproblem-solving
