Inkitt

Manager

• Own portfolio ASO for Inkitt, Galatea, and CandyJarTV across the Apple App Store and Google Play Store. Define hypotheses, run experiments, and roll out wins by app and by market.
• Optimize creative assets (screenshots, icons, feature graphics, app preview videos) to lift store conversion rate from impressions → installs, per app and locale.
• Run keyword optimization end-to-end: research, clustering, metadata (titles, subtitles, descriptions), and monitoring to grow keyword traffic and category rank.
• Create personalized user journeys via Custom Product Pages (iOS) and Custom Store Listings (Play), routing paid and organic audiences with deep links/UTMs.
• Work with the product team to design and optimize the reviews UX (prompt timing, targeting, reply ops) to drive higher average ratings and review volume.
• Drive organic traffic via featuring by nurturing Apple/Google editorial relationships, pitching seasonal/promotional content, and ensuring assets are feature-ready.
• Operate globally: Plan localization, market-specific messaging, right-to-left and character-limited layouts, geo-segmented testing, and seasonal/event-based campaigns.
• Orchestrate cross-functional execution with creative, product, localization, data analytics, and support/community teams.
• Drive stakeholder alignment with weekly/monthly updates by app and region: CVR, keyword rankings, category rank, ratings, featuring impact, and install lift by page/variant.
• Maintain competitive intelligence across genres/markets and share insights to inform positioning and creativity.

ASO Manager

Account Manager

• Develop and execute PR strategies that elevate Inkitt’s brand within romance, romantasy, and contemporary book circles—driving recognition as an industry thought leader in digital publishing and entertainment.
• Secure earned media by cultivating relationships with journalists, influencers, and literary tastemakers who shape the romance and romance-adjacent genres.
• Draft and refine press releases, media pitches, and executive commentary that reflect deep knowledge of romance trends, book culture, and influential fandoms—collaborating with marketing and content teams for maximum impact.
• Identify and coordinate creative opportunities to feature Inkitt’s leadership and authors, such as speaking engagements, interviews, and panel slots at relevant publishing and romance events.
• Serve as a strategic liaison between PR, marketing, and product to amplify romance book launches, author spotlights, and company milestones to targeted audiences.
• Monitor media coverage in romance and book communities, analyze PR metrics, and report on campaign success with insights tailored to genre dynamics.
• Respond to media inquiries and support crisis communications as part of a fast-moving team accustomed to the pace and expectations of top book and entertainment agencies.

Public Relations Manager

Content Writer

• Write one new vertical microdrama script every 5 weeks, or edit and adapt existing scripts.
• Create compelling, fast-paced dialogue that resonates with a mobile-first audience.
• Collaborate closely with the development and marketing teams to ensure scripts deliver marketable moments that drive viewership and retention.
• Translate classic romance tropes and fresh story concepts into addictive, binge-worthy episodes.
• Incorporate feedback quickly and iterate to hit deadlines with precision.

ASO Manager

Public Relations Manager

Screenwriter, Vertical Microdramas