Marketing Automation Engineer, Braze

inKind

Marketing Automation Engineer at inKind optimizing consumer relationships through Braze and data-driven marketing strategies. Building personalized communication across email, SMS, and push for restaurant engagement.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in journey flow architecture and dynamic templating, with a strong focus on audience segmentation and compliance management. Proficient in utilizing major CEP/CRM platforms to optimize marketing communications and ensure adherence to regulations.

Highest-signal resume keywords

Journey/Canvas BuildingDynamic Templating SkillsAudience SegmentationLiquid Code ProficiencySMS Compliance Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Journey Flow ArchitectureDynamic TemplatingAudience SegmentationAPI Response ReadingEmail Deliverability FundamentalsContact Data ModelsBehavior-Triggered FlowsSubscription ManagementEvent PayloadsMulti-Branch Logic

Tools & Technologies

BrazeShopifyIterableKlaviyoMarketing Automation Platforms

Industry Keywords

TCR RegulationsSMS Opt-In/Opt-OutEmail Unsubscribe ManagementUser ProfilesConsent Management

About the role

Key responsibilities & impact

Architect and build complex journey flows - multi-branch, behavior-triggered, time-delayed - that respond dynamically to what users do in the app
Create sophisticated email, SMS, and push templates using dynamic templating (in Liquid): conditional content blocks, personalized variables, abort conditions, and live data pulls
Manage subscription and compliance workflows for SMS opt-in/opt-out, email unsubscribe, and push permission states and follow TCR regulations
QA (Verify) every campaign before launch and own responsibility post-launch: audience spot-checks, template rendering validation, link tracking, SMS encoding, and cross-client email rendering
Translate high-level marketing briefs into well-defined audience definitions, validating logic against actual user data before launch
Understand CEP best practices to inform cadence of messaging, frequency capping, and prioritizing of marketing communications across lifecycle and ad-hoc campaigns

Requirements

What you’ll need

4+ years of experience with a major CEP/CRM or marketing automation platform (Braze, Shopify, Iterable, Klaviyo, or equivalent)
2+ years of experience with Braze
Deep expertise in journey/canvas building — multi-step, behavior-triggered flows with branching logic, delays, and channel mixing
Dynamic templating skills: conditional blocks, variable logic, and live data integrations
Experience with audience segmentation using behavioral data, custom attributes, and event properties
Solid understanding of contact data models — user profiles, identified vs. anonymous users, subscription and consent management
Ability to read API responses and event payloads to self-diagnose data issues without engineering support
Liquid code proficiency
Deep understanding of email deliverability fundamentals: list hygiene, bounce handling, unsubscribe management, and sender reputation
Understanding of email domains/behavior and record management
SMS compliance knowledge: opt-in/opt-out mechanics, quiet hours, carrier filtering, and message encoding
Familiarity with TCR rules and regulations

Benefits

Comp & perks

Generous PTO and company holiday policy + company-paid Short Term Disability
100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
Vision plan available at employee cost
Child care benefits and generous parental leave
Dog-friendly Austin office with great views of downtown
Daily lunches and snacks for in-office team members