VP, Social Media

Inizio Evoke

. Lead strategic social media and influencer programmes across multiple high-profile healthcare and consumer health accounts .

Posted 5/7/2026full-timeRemote • Illinois, New York, Pennsylvania • 🇺🇸 United StatesLead💰 $110,000 - $160,000 per yearWebsite

About the role

Key responsibilities & impact

Lead strategic social media and influencer programmes across multiple high-profile healthcare and consumer health accounts
Serve as a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
Partner with creative, media, digital, and account teams to deliver integrated health communications programmes
Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
Build and mentor high-performing teams, providing strategic oversight and professional development
Drive new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
Guide teams and clients through fast-moving issues management and reputation-sensitive situations in regulated or consumer-facing environments

Requirements

What you’ll need

10+ years’ experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
Experience leading complex client relationships and managing integrated social programmes across multiple accounts
Knowledge of healthcare compliance environments and approval processes is highly desirable
Proven leadership skills with experience mentoring and developing teams
Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
Commercial acumen with experience managing budgets, forecasting, and supporting business growth.

Benefits

Comp & perks

Medical
Dental
401(k)
Tuition reimbursement
Flexible time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social mediadigital communicationsinfluencer marketinghealthcare communicationssocial trendscreator partnershipsculturally relevant storytellingclient relationship managementbudget managementforecasting

Soft Skills

leadershipmentoringstrategic oversightpresentation skillsworkshop facilitationtrainingclient advisorycommunicationteam buildingproblem-solving