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VP, Media Relations
Inizio Evoke. Lead the development and delivery of strategic media relations programmes across key consumer health accounts .
Posted 5/5/2026full-timeRemote • New York, Pennsylvania • 🇺🇸 United StatesLead💰 $130,000 - $150,000 per yearWebsite
About the role
Key responsibilities & impact- Lead the development and delivery of strategic media relations programmes across key consumer health accounts
- Act as a senior client partner and trusted advisor, shaping media strategy aligned to brand and business goals
- Build and maintain strong relationships with top-tier consumer, lifestyle, and health media
- Oversee high-quality execution of campaigns, ensuring best-in-class media engagement and results
- Provide expert counsel on issues management and crisis communications in fast-moving, consumer-facing environments
- Lead client workshops, media training sessions, and stakeholder engagement initiatives
- Drive integrated thinking across account teams, ensuring media is central to broader communications strategies
- Manage, mentor, and inspire junior team members, supporting their growth and development
- Play a key role in new business—leading media strategy in pitches and identifying growth opportunities
Requirements
What you’ll need- 10+ years’ experience in media relations, ideally within consumer health
- A strong network of media contacts and a proven ability to secure impactful, top-tier coverage
- Deep understanding of consumer audiences, trends, and culturally relevant storytelling
- Demonstrated success managing complex client relationships and acting as a senior strategic partner
- Experience leading teams and fostering a collaborative, high-performance culture
- Strong commercial awareness and experience contributing to business growth and new business pitches
- Exceptional communication, presentation, and influencing skills
Benefits
Comp & perks- medical
- dental
- 401(k)
- tuition reimbursement
- flexible time off
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media relationsissues managementcrisis communicationsmedia strategycampaign executionstakeholder engagementclient workshopsmedia training
Soft Skills
relationship buildingstrategic partnershipteam leadershipmentoringcollaborationcommunicationpresentationinfluencingcommercial awareness