Associate Director, Omnichannel Strategy

Inizio Evoke

Associate Director in Omnichannel Strategy at Inizio Evoke driving integrated marketing for clients. Collaborating across disciplines to create innovative omnichannel solutions with a focus on healthcare.

Posted 4/17/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $140,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Bring omnichannel experience across HCP audiences, strong fluency in media and channel capabilities, an understanding of content strategy, and a data-first mindset
Translate actionable insights around important brand challenges, top commercial opportunities, as well as audience beliefs, behaviors, and needs into highly personalized omnichannel experiences
Serve as a connector—bridging insights, creative, analytics, media, and client goals into cohesive, high-performing engagement ecosystems that bring campaigns to life
Thrive in both strategic planning and hands-on execution, helping drive the strategic vision of scoped projects from conception through execution, ensuring each initiative is consistent with the holistic omnichannel plan
Collaborate with Inizio Evoke teams to define measurement plans, contribute analysis to performance reports, and develop optimization recommendations
Partner with account, brand strategy, and other omnichannel strategists to drive annual strategic and tactic plans that address the right strategic levers and comprise an optimized mix of channels, tactics, content, and messaging
Elevate the agency as a strategic partner and trusted advisor to clients by demonstrating a full understanding of their businesses and the ability to craft actionable solutions to their challenges
Bring new innovative thinking to clients that propel their businesses forward
Supporting business development from assisting in new business pitches
Keep current on omnichannel best practices; trends, channels, technologies, and partners —both within and outside of healthcare

Requirements

What you’ll need

4+ years of agency experience with a foundation in healthcare/pharmaceutical marketing to healthcare professionals in a digital, engagement, or omnichannel strategy role
Experience marketing to patients/consumers is beneficial, but not required
Main discipline expertise: omnichannel marketing, digital marketing, customer relationship management (CRM), relationship marketing (RM), customer segmentation, segmented content strategies, marketing & sales automation, digital media, social media, search (SEO/SEM), strategic application of data and marketing analytics
Can manage client relationships and navigate multi-stakeholder environments
Hands-on experience supporting agency new business efforts
Proficient in creating impactful presentations.

Benefits

Comp & perks

medical
dental
401(k)
tuition reimbursement
flexible time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

omnichannel marketingdigital marketingcustomer relationship managementrelationship marketingcustomer segmentationsegmented content strategiesmarketing automationdigital mediasocial mediasearch (SEO/SEM)

Soft Skills

strategic planninghands-on executioncollaborationclient relationship managementnavigating multi-stakeholder environmentspresentation skillsinnovative thinkingbusiness developmentproblem-solvingcommunication