Inizio Evoke

Director, Digital

Inizio Evoke

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $100,000 - $140,000 per year

Job Level

Lead

About the role

  • Lead and manage client relationships with a high level of professionalism and strategic prowess, acting as the main day-to-day strategic point of contact and a thought partner for client teams
  • Shape omnichannel strategy and provide clear, actionable guidance to enable best-in-class execution across global and local teams, while directly leading end-to-end delivery for select clients
  • Create and oversee client-ready deliverables, including presentations, emails, and digital content, ensuring they are clear, strategic, and polished
  • Lead the integration of AI-powered content generation, predictive analytics, and automation tools to optimize omnichannel communications efforts
  • Draft and contribute to insight-driven digital content, including web pages that integrate messaging, UX considerations, and performance goals
  • Derive and synthesize insights from analytics, research, and industry trends, and apply them to optimize ongoing and future work
  • Support the design and facilitation of client workshops, from omnichannel to digital capability building, change management to team building
  • Identify opportunities to evolve strategies based on the rapidly changing digital and AI landscape
  • Define and lead measurement strategy across omnichannel programs, including development of KPIs, success frameworks, and performance benchmarks aligned to client business and communications objectives
  • Lead, mentor, and develop digital team members, fostering a learning environment through training, feedback, and mentorship
  • Manage complex, multi-stakeholder relationships while serving as a change agent - guiding clients and internal teams through program and process rollouts, championing best-in-class digital communications, and building alignment around innovative approaches
  • Drive day-to-day management of team workflows, ensuring deliverables are tracked, timelines are met, and priorities are clearly communicated
  • Support cross-functional collaboration across Insights & Analytics, account, and specialty teams, stepping in where needed to advance work
  • Adapt quickly to shifting priorities, timelines, and client needs, maintaining quality and strategic rigor under pressure
  • Be point of contact in internal and client-facing meetings to share expertise, offer strategic counsel, and ensure alignment across cross-functional teams
  • Proactively identify and implement ways to improve team efficiency and ways-of-working, including process optimization and resource alignment
  • Maintain strong attention to detail across all outputs, particularly in complex healthcare and scientific content
  • Have mastery knowledge of healthcare industry, our clients and the sectors they work in and maintenance of knowledge and capabilities of the broader digital and omnichannel environment and tool
  • Demonstrate exceptional listening skills, with ability to apply conversation insights to broader strategic objectives of the Digital team and adapt based on new direction
  • Demonstrate hyper-proactive communication, providing regular updates and anticipating needs in a fast-moving environment
  • Actively source and integrate insights from existing materials, research, and industry developments to strengthen deliverables
  • Take ownership of organic growth within existing accounts, proactively identifying new opportunities
  • Support the preparation and execution of new business pitches, leveraging digital expertise to drive agency growth
  • Collaborate with senior leadership to shape the future of the agency's digital offerings, identifying gaps and new trends to stay ahead.

Requirements

  • Bachelor's degree, preferably in communications, marketing, strategy, business, or a related field or equivalent experience
  • 7-10 years' experience with a minimum of four (4) years' experience in digital communications, omnichannel marketing, or consulting/agency roles
  • At least four (4) years' experience leading and managing digital projects and campaigns across multiple channels (web, social media, email, search, etc.), combining strategic consulting with demonstrated hands-on execution
  • Strategic working knowledge of Proven expertise in digital strategy, GEO, SEO, SEM, CRM, CMS, email marketing, social media, and/or UX/UI principles
  • Strong experience with UX/UI and digital design thinking methodologies, including collaboration with design teams to implement user-centric solutions
  • Deep expertise in digital analytics and performance measurement, including KPI development, and translating data into business and communications impact
  • Working knowledge of AI LLMs, AI prompt engineering, and, proficiency, or at least knowledge of, workflow automation
  • Exceptional presentation and communication skills, with the ability to effectively convey complex strategies to both internal and external stakeholders
  • Experience with digital project management, including scope, budgets, and timelines
  • Demonstrated ability to lead teams, mentor junior staff, and manage client relationships effectively
  • Solid experience in content strategy, digital storytelling, and paid/owned/earned media strategies
  • Excellent organizational, interpersonal, and leadership skills, with the ability to manage multiple priorities effectively
  • Strong knowledge of key industry regulations (e.g., GDPR, FDA, ABPI) as they pertain to data analytics and healthcare communications
  • Proactive, entrepreneurial, and solution-oriented mindset.
Benefits
  • medical
  • dental
  • 401(k)
  • tuition reimbursement
  • flexible time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital communicationsomnichannel marketingdigital strategySEOSEMCRMCMSemail marketingUX/UI principlesdigital analytics
Soft Skills
leadershipcommunicationorganizational skillsinterpersonal skillsstrategic thinkingmentorshipproblem-solvingattention to detailadaptabilitycollaboration