Associate Director, Brand Marketing
Inizio Engage
full-time
Posted on:
Location Type: Office
Location: Berkeley Heights • New Jersey • United States
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Job Level
About the role
- Maintain a detailed understanding of disease states and competitive marketplace dynamics to inform brand strategy
- Lead the development and execution of marketing tactics aligned to overall brand strategy across HCP and Consumer/Patient audiences
- Manage agency partners to ensure deliverables are on-strategy, on-time, and within budget
- Collaborate with cross-functional teams to support commercialization initiatives and optimize launch and lifecycle efforts
- Partner closely with field sales and market access teams to ensure alignment and effective pull-through of marketing initiatives
- Ensure all promotional materials comply with regulatory and promotional review requirements
- Contribute innovative thinking to brand initiatives and identify opportunities to elevate execution and impact
- Support business performance tracking and adjust tactics as needed to achieve brand objectives
Requirements
- Bachelor’s Degree (BA/BS) in Business, Marketing, or related discipline required
- MBA preferred
- 7+ years of pharmaceutical or biotechnology marketing experience
- Experience supporting product or indication launches
- Strong understanding of pharmaceutical marketing processes and regulatory requirements
- Experience managing agency partners
- Experience collaborating with field-based sales teams and understanding market access considerations
- Demonstrated ability to successfully achieve business objectives
- Excellent interpersonal, oral, and written communication skills
- Strong project management skills with the ability to manage multiple priorities
- Experience working with Key Opinion Leaders preferred
- Experience in pharmaceutical sales preferred
- Therapeutic experience in CNS, primary care, rheumatology, pain, or related specialties preferred
Benefits
- Comprehensive Medical, Dental & Vision Insurance
- Basic and Voluntary Life and AD&D Insurance
- Short- and Long-Term Disability Insurance
- Flexible Spending Accounts (FSA) and Health Savings Account (HSA)
- Employee Assistance Programs
- Pet Insurance
- Retirement Savings 401(k) with company match and annual discretionary stock options
- Generous Paid Time Off, Sick Time, and Paid Holidays
- Career Development and Training
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
pharmaceutical marketingbiotechnology marketingproduct launchregulatory complianceproject managementbusiness performance trackingmarketing tactics developmentagency managementmarket accesscollaboration with sales teams
Soft Skills
interpersonal communicationoral communicationwritten communicationinnovative thinkingability to manage multiple prioritiesleadershipcollaborationstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s Degree in BusinessBachelor’s Degree in MarketingMBA