Director, Strategic Vendor Marketing

Ingram Micro

Director of Strategic Vendor Marketing leading growth initiatives for Ingram Micro's U.S. vendor portfolio.

Posted 7/2/2026full-timeBuffalo • California, New York • 🇺🇸 United StatesLead💰 $155,700 - $272,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading B2B marketing strategies, managing vendor partnerships, and optimizing marketing investments to drive revenue growth. Proven ability to develop scalable frameworks and align marketing initiatives with sales outcomes in complex environments.

Highest-signal resume keywords

B2B Marketing ExperienceLeadership in Marketing TeamsFinancial Acumen in Marketing BudgetsMulti-Account Marketing StrategiesDemand Generation and Go-To-Market Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPerformance Measurement and KPIsPortfolio ManagementInvestment OptimizationSegmentation and Prioritization Models

Soft Skills

Relationship BuildingResults-Driven CultureInfluencing and Negotiation

Tools & Technologies

MDF ManagementCo-Op Funding ManagementOmnichannel Marketing

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA Preferred

Industry Keywords

Technology DistributionIT ChannelPartner EcosystemVendor Marketing

About the role

Key responsibilities & impact

Lead the marketing strategy across Ingram Micro’s U.S. vendor portfolio, establishing priorities, frameworks, and standards
Define segmentation and prioritization models across strategic, growth, and long-tail vendor partners
Ensure consistency and scalability in marketing execution while enabling tailored approaches for key accounts
Own portfolio-level marketing performance, with accountability for revenue contribution and growth
Operate with a P&L mindset to optimize marketing investment and ROI across vendors
Translate vendor joint business plans into coordinated, multi-channel marketing strategies
Continuously evaluate and adjust investment strategies to maximize performance
Develop and advance new vendor investment opportunities by identifying portfolio whitespace, elevating strategic funding conversations, and aligning incremental investment to high-impact growth priorities
Define strategy and governance for MDF, co-op, and internal marketing investments
Establish clear allocation frameworks, approval processes, and performance expectations
Ensure consistent measurement standards across account marketing
Own marketing’s contribution to margin growth, profitable revenue, and portfolio performance
Align closely with sales, category, and finance teams to prioritize high-value opportunities that improve margin contribution
Partner with sales and category leaders to shape vendor investment strategies, prioritize high-value opportunities, and translate incremental funding into measurable commercial outcomes
Establish KPIs tied to margin impact, ROI, pipeline quality, revenue conversion, and sales velocity
Use performance insights to optimize spend, rebalance investment, and scale programs that deliver measurable business return
Serve as the senior marketing partner to vendor, sales, and category leadership
Influence joint business planning, investment decisions, and growth strategies with key partners
Build strong relationships with strategic vendors to align on priorities and performance goals
Engage vendors and internal leadership in strategic investment conversations that expand funding opportunities, strengthen joint business plans, and create new avenues for growth
Lead and develop a high-performing marketing accounts team
Establish best practices and scalable frameworks across the organization
Foster a results-driven culture focused on accountability, innovation, and continuous improvement
Drive alignment across digital, campaigns, field marketing, events, and partner programs
Ensure a coordinated, omnichannel approach to vendor and partner engagement
Provide portfolio-level visibility into performance, ROI, and growth metrics
Leverage data and insights to inform strategy, investment decisions, and optimization
Continuously refine approach based on performance trends and market dynamics

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
10+ years of experience in B2B marketing, with a focus on channel, partner, or vendor marketing
5+ years of leadership experience managing high-performing marketing teams
Proven experience managing multi-account or portfolio-based marketing strategies
Strong financial acumen and experience managing marketing budgets, MDF, or co-op funding
Experience in technology distribution, IT channel, or partner ecosystem environments
Demonstrated success aligning marketing strategies to revenue and sales outcomes
Experience working closely with sales, category management, and vendor partners
Strong understanding of demand generation, partner marketing, and go-to-market strategies
Experience building scalable frameworks across complex, multi-vendor environments

Benefits

Comp & perks

Healthcare benefits
Paid time off
Parental leave
401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
Wellbeing benefits