Ingot Legal Recruitment

Marketing Specialist – Family Law

Ingot Legal Recruitment

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Own and execute marketing strategies specific to Family Law
  • Turn profession insights into focused campaigns and content
  • Work with Family Law Vertical team to inform content, improve messaging and drive results
  • Integrate vertical marketing strategies into the company's overarching marketing plan
  • Report to the Vertical Head of Family Law and collaborate with the wider UK & global marketing team members
  • Develop and execute a Family Law vertical marketing strategy aligned with broader go-to-market objectives
  • Conduct audience & market research to identify key personas and inform positioning
  • Plan, launch and administer multi-channel campaigns tailored to the Family Law vertical audience
  • Collaborate with area of law specialists and product teams for content strategy
  • Track campaign performance and deliver regular reports on KPIs and ROI

Requirements

  • 5+ years of experience in B2B marketing, preferably with at least 3 years focused on vertical or industry specific marketing.
  • Strong understanding of integrated marketing campaigns and go-to-market strategy.
  • Proven experience in tailoring messaging and content to specific industries.
  • Excellent project management and stakeholder communication skills.
  • Familiarity with CRM (e.g., Salesforce), marketing automation tools (e.g., HubSpot, Pardot, Marketo), and analytics platforms.
Benefits
  • 8% of your salary into your pension
  • Private health insurance, including optical and dental
  • £80 a month gym contribution
  • Life insurance cover
  • Employee Assistance Program
  • Generous Professional Development Fund
  • Enhanced parental leave
  • PerkBox membership
  • Cycle to work scheme
  • 25 days holiday (plus 8 bank holidays)
  • Work anniversary rewards
  • Paid time off to give blood
  • Volunteer day – 1 day per year for a charity of your choice
  • Free healthy breakfast, light lunch, snacks
  • A dog friendly office
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingintegrated marketing campaignsgo-to-market strategyaudience researchmarket researchcampaign performance trackingKPI reportingROI analysis
Soft Skills
project managementstakeholder communicationcollaborationcontent strategy development