Ingot Legal Recruitment

Marketing

• Own and execute marketing strategies specific to Family Law
• Turn profession insights into focused campaigns and content
• Work with Family Law Vertical team to inform content, improve messaging and drive results
• Integrate vertical marketing strategies into the company's overarching marketing plan
• Report to the Vertical Head of Family Law and collaborate with the wider UK & global marketing team members
• Develop and execute a Family Law vertical marketing strategy aligned with broader go-to-market objectives
• Conduct audience & market research to identify key personas and inform positioning
• Plan, launch and administer multi-channel campaigns tailored to the Family Law vertical audience
• Collaborate with area of law specialists and product teams for content strategy
• Track campaign performance and deliver regular reports on KPIs and ROI

Marketing Specialist – Family Law

• Own and execute marketing strategies specific to Private Client Law
• Turn profession insights into focused campaigns and content
• Work with Private Client Law Vertical team to inform content, improve messaging and drive results
• Integrate vertical marketing strategies into the companies overarching marketing plan
• Develop and execute a Private Client vertical marketing strategy
• Audience & market research
• Campaign Management
• Content Strategy
• Customer Advocacy
• Performance Analysis

Marketing Specialist – Family Law

Marketing Specialist – Private Client