Branding & Loyalty Programs Manager – Compressor Systems & Services

Ingersoll Rand

Branding and loyalty manager driving customer engagement across Ingersoll Rand’s European compressor systems and services business. Leading brand harmonization, retention programs, governance, and performance measurement.

Posted 8/13/2026full-timeRemote • 🇪🇸 SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand management, customer loyalty program development, and cross-functional project management across multiple countries. Proven ability to implement brand strategies, monitor performance metrics, and drive customer engagement initiatives.

Highest-signal resume keywords

Brand ManagementCustomer Loyalty Program DevelopmentCross-Functional Project ManagementStakeholder ManagementAnalytical Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand GovernanceCustomer Lifecycle ManagementProject ManagementProgram ManagementStrategic Thinking

Soft Skills

Results OrientationCommunicationCollaboration

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business AdministrationBachelor's Degree in Communications

Industry Keywords

B2BIndustrialManufacturingEngineeringTechnology

About the role

Key responsibilities & impact

Lead the execution of EMEIA branding initiatives across Compressor Systems and Air Treatment businesses
Drive implementation and activation of brand value propositions, ensuring differentiation, consistent messaging, and alignment with value-selling strategies
Implement brand architecture, portfolio positioning, brand transitions, and brand harmonization projects
Develop and manage execution roadmaps across multiple countries and channels
Coordinate cross-functional activities involving marketing, communications, legal, digital, operations, sales, and customer support teams
Monitor project milestones, manage stakeholders, and ensure branding changes are implemented seamlessly
Develop, implement, and manage customer loyalty and retention programs
Design loyalty frameworks, customer recognition programs, incentive structures, and engagement campaigns
Define program KPIs and measure customer participation, retention, advocacy, and revenue impact
Evaluate customer feedback, market trends, and competitor programs to optimize loyalty initiatives
Serve as the primary EMEIA liaison for corporate brand teams
Ensure consistent application of brand standards, visual identity systems, messaging frameworks, and communication guidelines
Guide local marketing teams, distributors, and business units on branding best practices
Build partnerships with regional leaders, product teams, sales organizations, distributors, and service teams
Present program updates, recommendations, and business impact assessments to senior leadership
Establish metrics, track brand compliance and engagement, and provide reporting and actionable insights

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Communications, or a related field
5–10 years of experience in brand management, marketing, customer engagement, loyalty programs, or related disciplines
Demonstrated experience managing complex cross-functional projects across multiple countries and stakeholders
Strong understanding of brand governance, brand implementation, and customer lifecycle management
Experience working within a B2B industrial, manufacturing, engineering, or technology environment is preferred
Experience supporting regional or global branding initiatives
Knowledge of customer retention, customer experience, and loyalty program development
Strategic thinking
Project and program management
Brand management and governance
Customer loyalty and retention
Stakeholder management
Analytical and data-driven decision making
Results orientation

Benefits

Comp & perks

Private health insurance
Life insurance coverage
Pension plan
Flexible working arrangements
Employee stock programs and recognition initiatives
Access to wellbeing and employee assistance programs
Competitive salary