VP of Marketing
InGenius Prep
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $125,000 - $200,000 per year
Job Level
Lead
About the role
- Develop and champion a holistic, long-term marketing strategy to achieve ambitious growth targets.
- Define the company's unique value proposition (UVP) and overall brand positioning.
- Analyze market trends, competitive landscape, and customer data to identify new opportunities and inform strategic decisions.
- Recruit, mentor, and manage a high-performing marketing team across multiple functions.
- Oversee the development and maintenance of a strong, consistent, and recognizable brand identity and voice.
- Manage the annual marketing budget, allocating resources effectively across channels and initiatives to maximize ROI.
- Lead all digital marketing initiatives (GEO, SEO, SEM, PPC, social media, email marketing) to drive traffic and qualified leads.
- Optimize the marketing funnel from awareness to conversion, focusing on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
- Partner with product development and sales teams to define product launch strategies, messaging, and go-to-market plans.
- Oversee the content strategy, ensuring content aligns with buyer personas and journey stages.
Requirements
- 10 years of marketing experience
- 5+ years of management experience
- Deep understanding of performance results-driven marketing
- Ability to synthesize insights and recommendations for optimization of performance across a broad range of quantitative and qualitative sources
- Experience with CRM system, preferably HubSpot
- Strong project management skills
- Effective written and verbal communication skills that enable translating complex data into productive discussions and effective presentations
- Excellent organizational skills with the ability to work on multiple projects based on priorities and deadlines
- Strong interpersonal and problem-solving skills; attention to detail and curiosity to want to know how things work
- Eager to work in a collaborative and results-oriented team environment
- Ability to travel and work in the United States.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingSEOSEMPPCemail marketingcontent strategyperformance marketingdata analysisbudget managementmarketing funnel optimization
Soft skills
project managementcommunicationorganizational skillsinterpersonal skillsproblem-solvingattention to detailcollaborationstrategic thinkingmentoringleadership