Infragistics

Senior PPC / Paid Media Specialist

Infragistics

full-time

Posted on:

Location Type: Remote

Location: New Jersey • United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social
  • Build and manage campaigns for lead generation, ABM, retargeting, and product-led growth
  • Recommend budget allocation and reallocation based on performance, seasonality, and business priorities
  • Drive MQLs, SQLs, and pipeline contribution, not just traffic
  • Partner with Sales and RevOps to ensure strong lead quality and attribution
  • Optimize toward CPL, CAC, conversion rate, and pipeline velocity
  • Build, launch, and manage campaigns end-to-end across platforms
  • Own campaign structure, targeting, bidding strategies, budgets, and pacing
  • Continuously optimize for CPL, conversion rate, lead quality, and scale
  • Conduct in-depth keyword research to identify high-intent, high-ROI opportunities
  • Write, test, and refine ad copy across search, social, display, and video formats
  • Partner with Product Marketing to improve landing page performance
  • Monitor competitor PPC activity to inform keyword, creative, and bidding decisions
  • Own paid media measurement across platforms, analytics tools, and CRM
  • Manage paid media programs across multiple brands with distinct ICPs and funnel motions.

Requirements

  • 5–7+ years managing PPC campaigns (B2B SaaS preferred)
  • Hands-on experience with Google Ads and LinkedIn Ads
  • Deep experience with advanced bidding strategies (tROAS, tCPA, value-based bidding)
  • Experience with audience layering, exclusions, and first-party data activation
  • Strong understanding of demand generation funnels and lead qualification
  • Experience optimizing campaigns based on downstream metrics (MQL → SQL → Revenue)
  • Comfortable working with data, dashboards, and performance reporting.
Benefits
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC campaign managementGoogle AdsLinkedIn AdsBing AdsAmazon Adslead generationABMretargetingconversion rate optimizationkeyword research
Soft Skills
collaborationcommunicationanalytical thinkingstrategic planningproblem-solvingadaptabilityattention to detailcreativitytime managementdata-driven decision making