Director, Marketing

InfoTrack US

Director of Marketing leading growth initiatives for One Legal, a legal tech company. Responsible for marketing strategy, team leadership, and multi-channel campaigns in a hybrid work environment.

Posted 5/28/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $140,000 - $190,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead the full marketing function—spanning brand, growth, product marketing, and communications
Define and drive a division-wide marketing strategy aligned with growth and revenue goals
Own and evolve One Legal’s brand voice, ensuring consistent, compelling messaging that strengthens our position as the trusted partner for litigation professionals
Lead integrated, multi‑channel campaigns (email, search, social, content, events) that drive awareness, conversion, and retention
Build lifecycle marketing programs to reduce churn and expand customer lifetime value
Collaborate with Product on feature launches, pricing/packaging, and product‑led growth initiatives
Set and track KPIs across funnel performance, CAC, LTV, and retention
Recruit, mentor, and lead a talented marketing team while fostering a culture of creativity, accountability, and growth
Manage the marketing budget with discipline and impact
Oversee and evolve the marketing technology stack

Requirements

What you’ll need

10+ years of progressive marketing experience in B2B SaaS/professional services technology
At least 3 years in a senior leadership role managing teams
Proven success in branding and growth marketing, especially self‑serve and transactional models
Experience partnering with Product teams on launches, in‑app marketing, and product‑led growth
Strong analytical skills and data fluency; comfortable with CAC/LTV, funnel analysis, and ROI measurement
Exceptional storytelling ability and brand sensibility, with high standards of design and visual identity
Experience leading generalist marketing teams across demand gen, content, communications, and operations
Domain knowledge in legal tech or professional services (law, HR, accounting, fintech) is a plus
Hands‑on, entrepreneurial, and motivated by both strategy and execution
Solid CRM experience, ideally with Salesforce, Hubspot and Marketing Cloud (Pardot)

Benefits

Comp & perks

401(k) Match
Medical, Dental, & Vision Insurance- 85% of employee premiums are covered by InfoTrack, and 70% for your family premiums
Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
20 Days of Paid Time Off (PTO)
11 Paid Holidays
“Be Me Time” off for mental health, re-charging, volunteering
Matching Gift Program
Monthly Internet Stipend for Remote Employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brandinggrowth marketinglifecycle marketingfunnel analysisCACLTVROI measurementdata fluencymulti-channel campaignsproduct-led growth

Soft Skills

leadershipstorytellingcreativityaccountabilitymentoringcollaborationanalytical skillscommunicationstrategic thinkingentrepreneurial mindset