Digital Marketing Director

InfoTrack US

. Lead and execute the digital strategy across paid and organic channels, including search, paid social, display, and retargeting .

Posted 5/7/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $110,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and execute the digital strategy across paid and organic channels, including search, paid social, display, and retargeting
Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to-market priorities
Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content
Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time
Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization
Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)
Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals
Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution
Provide insights and recommendations based on performance data to inform future investment and strategy
Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies
Define, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff
Design and maintain automated lifecycle workflows, including lead routing, nurture programs, reengagement, and campaign-based automation
Partner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals
Use behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel

Requirements

What you’ll need

8+ years of experience in B2B SaaS digital marketing or demand generation
Proven experience driving pipeline through paid and organic digital channels
Hands-on experience with modern marketing automation platforms (e.g., HubSpot)
Working knowledge of CRM systems (e.g., Salesforce) and marketing-to-sales handoff
Experience managing and optimizing websites as a growth and conversion channel
Strong understanding of digital acquisition, performance marketing, and conversion optimization
Comfortable working cross-functionally across multiple marketing disciplines
Highly analytical, with the ability to turn data into actionable insights
Able to balance strategic thinking with hands-on execution
Strong project management and prioritization skills
Self-starter who takes ownership and drives initiatives to completion
Strong experience building audience segmentation, lead scoring, and automation workflows within modern marketing automation platforms
Ability to translate business and revenue objectives into scalable automation and lifecycle programs

Benefits

Comp & perks

401(k) Match
Medical, Dental, & Vision Insurance
Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
20 Days of Paid Time Off (PTO)
11 Paid Holidays
“Be Me Time” off for mental health, re-charging, volunteering
Matching Gift Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital strategydigital campaignsaudience targetingmarketing automationconversion rate optimizationSEOlead scoringlifecycle workflowsdata analysisperformance marketing

Soft Skills

analytical skillsstrategic thinkingproject managementprioritizationcross-functional collaborationownershipinitiativecommunicationinsight generationexecution