Marketing

• Develop and execute demand generation and lead generation strategy to capture and nurture exhibitor leads across multiple channels
• Build ABM strategies for key clients and deliver MQLs to commercial teams
• Create operational implementation plans and ensure adherence to deadlines (Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Identify target segments, build engagement programs and optimise spend across marketing channels
• Build website strategy and relevant landing pages to maximise traffic and conversion for lead generation
• Define sales alignment and lead handoff processes (MQL to SQL) and maintain regular feedback loops with sales
• Monitor campaign performance, produce monthly MQL reports and recommend execution changes based on data insights
• Work with data & insights specialists to ensure accurate, tagged and standardised data; ensure data governance
• Output multi-channel campaigns across email, paid search, paid social, remarketing, web and social and use CRO to optimise
• Write copy, proof collateral, adhere to brand guidelines and Informa standards
• Support the sales team by delivering exhibitor leads and managing the exhibitor journey

Commercial Marketing Manager

Marketing Associate