Demand Generation Manager
PeopleGrove
SQL
Commercial Marketing Manager
Informa
full-time
Posted on:
Origin: • 🇸🇦 Saudi Arabia
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Develop and execute demand generation and lead generation strategy to capture and nurture exhibitor leads across multiple channels
- Build ABM strategies for key clients and deliver MQLs to commercial teams
- Create operational implementation plans and ensure adherence to deadlines (Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
- Identify target segments, build engagement programs and optimise spend across marketing channels
- Build website strategy and relevant landing pages to maximise traffic and conversion for lead generation
- Define sales alignment and lead handoff processes (MQL to SQL) and maintain regular feedback loops with sales
- Monitor campaign performance, produce monthly MQL reports and recommend execution changes based on data insights
- Work with data & insights specialists to ensure accurate, tagged and standardised data; ensure data governance
- Output multi-channel campaigns across email, paid search, paid social, remarketing, web and social and use CRO to optimise
- Write copy, proof collateral, adhere to brand guidelines and Informa standards
- Support the sales team by delivering exhibitor leads and managing the exhibitor journey
Requirements
- Demand generation / lead generation experience
- Full funnel marketing experience
- Excellent analytical skills
- Can-do attitude
- Database development and growth including segmentation / advanced targeting
- Building relationships with partners and stakeholders
- Analytical and questioning mindset
- Salesforce Experience
- Email marketing experience
- Strong copywriting skills
- Deadline and target driven
- Excellent verbal and written communication skills
- Experience of marketing automation technologies would be an advantage (preferably Eloqua)
- Experience of working with CMS platforms (coding knowledge not required)
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
- Experience planning and executing multi-channel campaigns (content, SEM, email, retargeting, events, paid social)
- Ability to build ABM strategies and operational implementation plans
- Ability to work as a contractor for a 12 month period
