Head of Audience Marketing – Longevity
Informa
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Lead
About the role
- Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences
- Lead multi-channel marketing campaigns targeting both professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity
- Analyze audience data to identify trends, opportunities, and areas for growth across different market segments
- Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences
- Build and maintain relationships with industry partners, associations, and influencers in the longevity space
- Manage marketing budgets effectively to maximize ROI and attendance growth
- Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising
- Develop audience personas and journey maps to inform targeted marketing approaches
- Lead and build a team of marketing professionals, fostering innovation and excellence
- Lead with curiosity to identify clever AI and automation tools to enhance capabilities within the team
- Ensure that compelling value propositions are crafted for all events, through individual contribution and working in partnership with event directors, content team and other marketers.
- Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events.
- Maintain a strong focus on the specifics of SEO, CRO and overall, on Campaign Optimization.
Requirements
- Proven experience in audience marketing for events, with a track record of driving attendance growth
- Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields
- Strong understanding of the longevity sector, preventive medicine, or healthcare innovation landscape
- Exceptional creative thinking abilities with a talent for developing compelling marketing narratives
- Data-driven approach to marketing with experience using analytics to inform strategy
- Excellent leadership skills with the ability to inspire and develop team members
- Outstanding project management abilities with experience managing multiple campaigns simultaneously
- Strong communication skills and the ability to collaborate effectively across departments
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
audience marketingdigital marketingSEOCROcampaign optimizationdata analysismarketing strategycontent marketingemail marketingpaid advertising
Soft skills
leadershipcreative thinkingproject managementcommunicationcollaborationinnovationrelationship buildingstrategic thinkingteam developmentcuriosity