inforcer

Marketing Manager

inforcer

full-time

Posted on:

Location Type: Hybrid

Location: United States

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About the role

  • Build, document, and continuously optimize lead follow-up cadences across inbound, outbound, event, and ABM motions
  • Partner with RevOps to implement cadences, workflows, and automation in CRM and marketing systems
  • Work directly with Sales to drive adoption, compliance, and feedback on enablement programs
  • Help improve speed-to-lead, follow-up consistency, and funnel conversion rate
  • Partner hand-in-hand with Sales to plan, execute, and measure ABM programs
  • Support account selection, messaging alignment, outreach coordination, and campaign execution
  • Track engagement, influence, and pipeline impact for target accounts
  • Plan and execute integrated marketing campaigns across email, digital, content, events, and sales plays
  • Coordinate timelines, assets, messaging, and execution across teams and vendors
  • Ensure campaigns are delivered on time, on brand, and aligned to pipeline goals
  • Build and manage lead nurture programs that move prospects from awareness to consideration to conversion
  • Segment audiences and tailor messaging by persona, intent, and funnel stage
  • Continuously test and improve nurture performance using engagement and conversion data

Requirements

  • 5+ years of marketing experience in a generalist or demand-focused role ideally in the MSP space
  • Proven experience working closely with Sales and RevOps teams
  • Strong understanding of full-funnel marketing, from first touch to closed-won
  • Experience building and executing lead nurture programs and sales enablement workflows
  • Comfortable managing multiple initiatives simultaneously without losing attention to detail
  • Data-driven mindset with the ability to translate activity into business impact
  • Clear communicator who can work cross-functionally and keep stakeholders aligned
Benefits
  • Competitive Compensation : Attractive salary and benefits
  • You Time: Competitive annual leave allowance
  • Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance
  • Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month throughout the year
  • Investing in Your Future: We encourage a growth mindset through proactive development opportunities, such as continuous learning opportunities, professional training programs, and career advancement paths
  • Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation
  • Employee Recognition: Programs to recognize and reward employees for their contributions and achievements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead follow-up cadencesworkflowsautomationABM programsintegrated marketing campaignslead nurture programsfunnel conversion rateaudience segmentationdata analysiscampaign execution
Soft Skills
attention to detailclear communicationcross-functional collaborationstakeholder alignmentproject managementdata-driven mindsetadaptabilityproblem-solvingtime managementfeedback incorporation