Senior B2B Marketing Manager
Epidemic Sound
Senior Marketing Manager
Infopro Digital
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Act as the subscriptions marketing lead for Risk.net, WatersTechnology and FX Markets.
- Work alongside the Global Marketing Director to design and deliver strategies to retain and grow subscriptions revenue, engage subscribers, and generate leads.
- Manage a team of five marketers based in London, Lisbon, and Nashville.
- Collaborate with brand leadership to review and refine strategy, driving engagement, retention, and acquisition.
- Use HubSpot, Salesforce, Google Analytics, and Piano to deliver lead generation, campaign execution, website optimisation, and subscriber onboarding journeys.
- Provide regular reporting to senior management and board level, including monthly subscriptions performance reports.
- Execute and track marketing activities across digital and offline channels, including automated workflows and website optimisation.
- Build and manage data acquisition strategies, conduct market research (qualitative and quantitative), and analyse competitor offerings.
- Work closely with sales, customer services, and other marketing teams; explore opportunities to increase efficiencies through AI and contribute to wider business projects as required.
Requirements
- Minimum 5 years’ experience in B2B subscriptions marketing.
- Strong command of English and proven copywriting ability.
- Experience managing and mentoring a marketing team.
- Advanced knowledge of HubSpot and CRM systems.
- Analytical, with experience using Power BI, Excel, and Google Analytics.
- Strong interpersonal and communication skills, with the ability to build relationships internally and externally.
- Highly organised, problem-solving, and commercially driven.
