Infopro Digital

Marketing Manager – Subscriptions Marketing

Infopro Digital

full-time

Posted on:

Location Type: Hybrid

Location: Hong Kong • Hong Kong

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About the role

  • Act as the **subscriptions marketing lead** for Risk.net, WatersTechnology, and FX Markets.
  • Work with the **Global Marketing Director** to design and deliver strategies that:
  • Retain and grow existing subscriptions revenue.
  • Engage subscribers to ensure maximum value from their subscriptions.
  • Generate new, high-quality leads for our in-house sales teams.
  • **Manage a team of two marketing specialists** (both based in the UK).
  • Serve as part of the leadership team for these brands, reviewing and refining strategy to drive engagement, retention, and acquisition.
  • Use best-in-class marketing technology including **HubSpot**, **Salesforce**, **Google Analytics**, and **Piano**.
  • Deliver effective lead generation, campaign execution, website optimisation, and onboarding journeys for subscribers.
  • Provide regular **performance reports and insights** to senior management and at board level.
  • Plan, execute, and track all marketing activities across digital and offline channels.
  • Review and optimise website content and subscriber journeys to improve engagement and conversion.
  • Design and monitor **automated workflows (HubSpot)** to support acquisition, retention, and engagement.
  • Build a collection of **digital templates and sales collateral** to support the subscriptions sales team.
  • Ensure all marketing activity aligns with business objectives and brand positioning.
  • Build and manage **data acquisition plans**, including list research, building, cleaning, and gap analysis.
  • Develop deep product knowledge to enhance campaign targeting, messaging, and overall performance.
  • Use **Google Analytics**, **HubSpot**, and **Salesforce** to monitor subscriber usage and engagement by segment; share insights with sales and senior leadership.
  • Conduct **qualitative and quantitative research** to evaluate product perception and identify new opportunities.
  • Collect and analyse customer feedback across multiple touchpoints; share insights with the Global Marketing Director and Brand Directors.
  • Monitor **competitor activity and market positioning** to refine our own USPs and marketing approach.
  • Deliver **monthly reports** on subscriptions performance and marketing ROI.
  • Work closely with internal teams including **sales**, **customer services**, and other marketers to ensure alignment and consistency.
  • Collaborate with other senior marketers globally to share best practices and drive innovation.
  • Identify opportunities to improve efficiency and campaign performance through **automation, technology, and AI**.
  • Contribute to wider business initiatives that strengthen marketing’s impact across the organisation.

Requirements

  • Minimum **5 years’ experience** in **B2B subscriptions marketing**.
  • Strong command of **English**, with excellent **copywriting and communication skills**.
  • Experience with **HubSpot**, **Salesforce**, and CRM/data management tools.
  • Analytical and data-driven, proficient in **Excel** and **Power BI**.
  • Strong interpersonal skills, with the ability to build productive relationships internally and externally.
  • Excellent organisational and problem-solving abilities.
  • Tech-savvy and quick to adopt new systems and tools.
Benefits
  • 20 days annual leave
  • Medical and dental Insurance
  • Training & Development
  • Performance Bonus
  • Maternity leave
  • Paternity leave
  • Compassionate leave
  • Employee Referral Scheme
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B subscriptions marketingcopywritingdata analysislead generationcampaign executionwebsite optimisationautomated workflowsqualitative researchquantitative researchperformance reporting
Soft Skills
communication skillsinterpersonal skillsorganisational abilitiesproblem-solving abilitiesleadershipteam managementrelationship buildinganalytical thinkingadaptabilityinnovation