Infopro Digital

Marketing Manager – Subscriptions Marketing

Infopro Digital

full-time

Posted on:

Location Type: Hybrid

Location: Hong Kong • Hong Kong

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Act as the **subscriptions marketing lead** for Risk.net, WatersTechnology, and FX Markets.
  • Work with the **Global Marketing Director** to design and deliver strategies that:
  • Retain and grow existing subscriptions revenue.
  • Engage subscribers to ensure maximum value from their subscriptions.
  • Generate new, high-quality leads for our in-house sales teams.
  • **Manage a team of two marketing specialists** (both based in the UK).
  • Serve as part of the leadership team for these brands, reviewing and refining strategy to drive engagement, retention, and acquisition.
  • Use best-in-class marketing technology including **HubSpot**, **Salesforce**, **Google Analytics**, and **Piano**.
  • Deliver effective lead generation, campaign execution, website optimisation, and onboarding journeys for subscribers.
  • Provide regular **performance reports and insights** to senior management and at board level.
  • Plan, execute, and track all marketing activities across digital and offline channels.
  • Review and optimise website content and subscriber journeys to improve engagement and conversion.
  • Design and monitor **automated workflows (HubSpot)** to support acquisition, retention, and engagement.
  • Build a collection of **digital templates and sales collateral** to support the subscriptions sales team.
  • Ensure all marketing activity aligns with business objectives and brand positioning.
  • Build and manage **data acquisition plans**, including list research, building, cleaning, and gap analysis.
  • Develop deep product knowledge to enhance campaign targeting, messaging, and overall performance.
  • Use **Google Analytics**, **HubSpot**, and **Salesforce** to monitor subscriber usage and engagement by segment; share insights with sales and senior leadership.
  • Conduct **qualitative and quantitative research** to evaluate product perception and identify new opportunities.
  • Collect and analyse customer feedback across multiple touchpoints; share insights with the Global Marketing Director and Brand Directors.
  • Monitor **competitor activity and market positioning** to refine our own USPs and marketing approach.
  • Deliver **monthly reports** on subscriptions performance and marketing ROI.
  • Work closely with internal teams including **sales**, **customer services**, and other marketers to ensure alignment and consistency.
  • Collaborate with other senior marketers globally to share best practices and drive innovation.
  • Identify opportunities to improve efficiency and campaign performance through **automation, technology, and AI**.
  • Contribute to wider business initiatives that strengthen marketing’s impact across the organisation.

Requirements

  • Minimum **5 years’ experience** in **B2B subscriptions marketing**.
  • Strong command of **English**, with excellent **copywriting and communication skills**.
  • Experience with **HubSpot**, **Salesforce**, and CRM/data management tools.
  • Analytical and data-driven, proficient in **Excel** and **Power BI**.
  • Strong interpersonal skills, with the ability to build productive relationships internally and externally.
  • Excellent organisational and problem-solving abilities.
  • Tech-savvy and quick to adopt new systems and tools.
Benefits
  • 20 days annual leave
  • Medical and dental Insurance
  • Training & Development
  • Performance Bonus
  • Maternity leave
  • Paternity leave
  • Compassionate leave
  • Employee Referral Scheme

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B subscriptions marketingcopywritingdata analysislead generationcampaign executionwebsite optimisationautomated workflowsqualitative researchquantitative researchperformance reporting
Soft skills
communication skillsinterpersonal skillsorganisational abilitiesproblem-solving abilitiesleadershipteam managementrelationship buildinganalytical thinkingadaptabilityinnovation