Infogravity

Content Manager

• Develop a content strategy that aligns with marketing targets both long-term and short-term.
• Collaboratively design and develop site content, design, and layout alongside design and marketing teams.
• Generate and publish engaging content
• Edit, proofread and improve upon writer's posts when necessary
• Ensure brand consistency by communicating effectively with writers
• Optimize content according to SEO
• Use content management systems to analyze website traffic and users engagement metrics
• Increase web traffic across platforms by managing content distribution to online channels and social media.
• Keep the content team on board with an editorial calendar
• Ensure all data and work is legally compliant (e.g. copyright protection)
• Remain current on developments and generate new ideas to draw the attention of the audience