Integrated Marketing Specialist

Infobip

Integrated Marketing Specialist driving brand awareness and strategy for communications at a global level. Leading local marketing initiatives and collaborating with cross-functional teams for optimal results.

Posted 8/2/2026full-timeLondon • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Integrated Marketing Strategy Development, leading Local Brand Awareness Campaigns, and managing Event Management. Proficient in Localization of Corporate Campaigns and performance Reporting, with a focus on ROI and Continuous Improvement.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentLocal Brand Awareness CampaignsEvent ManagementPerformance ReportingContent Localization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing StrategyMarketing Plan DevelopmentBrand Awareness CampaignsContent LocalizationPerformance ReportingROI AnalysisKPI MeasurementBudget ManagementThought Leadership ActivitiesEvent Management

Soft Skills

CollaborationLeadershipCommunicationStakeholder ManagementStrategic Thinking

Industry Keywords

Brand AwarenessThought LeadershipLocalizationRegional MarketingCorporate CampaignsField SupportMarketing MaterialsCustomer EngagementMarket AnalysisContinuous Improvement

About the role

Key responsibilities & impact

Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned markets.
Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your market.
Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing and HQ teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.
Regional Field Support: As an integral member of our global marketing team and the designated IMM for your marketing, you are responsible for local activities and regional field support.
Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials.
Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.
Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned markets and the segment HQ team.
Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams.
Reporting, ROI & Continuous Improvement: Own performance reporting across all activities, measure and analyze ROI against defined KPIs and company OKRs, and drive continuous improvement through insights, learnings, and optimization of future plans and execution.

Requirements

What you’ll need

Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned markets. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.
Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your market.
Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing and HQ teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.
Regional Field Support: As an integral member of our global marketing team and the designated IMM for your marketing, you are responsible for local activities and regional field support.
Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials.
Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.
Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned markets and the segment HQ team.
Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams. Strategically use webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned market.
Reporting, ROI & Continuous Improvement: Own performance reporting across all activities, measure and analyze ROI against defined KPIs and company OKRs, and drive continuous improvement through insights, learnings, and optimization of future plans and execution.

Benefits

Comp & perks

Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5.
ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options.
Work-life balance and Well-being - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations.
Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.
Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start.
International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.