Product Marketing Manager

Infobip

Product Marketing Manager at Infobip, managing RCS product marketing and go-to-market strategies. Collaborating across teams to position Infobip as a leader in customer engagement technology with AI capabilities.

Posted 5/9/2026full-timeZagreb • 🇭🇷 CroatiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own product marketing activities for RCS within the CPaaS portfolio, deeply understanding the ecosystem of carriers, partners, and technology providers
Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives
Translate technical product features, including AI-related capabilities, into clear customer value and strategic reasons to buy
Collaborate closely with Product, Sales, Revenue teams, and broader Infobip marketing teams
Engage directly with customers and partners to develop customer stories, support sales meetings, and gather market insights
Act as an external-facing representative of the product through customer interactions, partner collaboration, events, and public speaking opportunities
Support and mentor less experienced team members through knowledge sharing and best-practice guidance

Requirements

What you’ll need

4+ years of proven experience in product, solutions, or portfolio marketing, ideally within an enterprise IT or software solutions environment
Strong interest in the future of customer experience and engagement technologies, including curiosity and openness toward AI-driven solutions
Experience in B2B marketing and sales enablement, with a hands-on, execution-focused approach to GTM and pipeline building
Ability to understand customer needs deeply and turn them into compelling messaging that addresses real pain points
Comfortable influencing decision-making across different seniority levels and working with large, complex stakeholder groups
Data-driven mindset, using insights and metrics to inform plans and decisions
Adaptable, proactive, and positive in changing priorities and environments

Benefits

Comp & perks

Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
Flexible work arrangements - We combine in-person collaboration with remote work and flexible working hours, because great ideas happen everywhere - and not always between 9 and 5.
ESOP (Employee Stock Ownership Plan) - As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options.
Work-life balance and Well-being - We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations.
Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.
Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start.
International mobility - Ready to take your career global? Explore short and long-term opportunities in our Hubs worldwide.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategiespipeline buildingAI-related capabilitiesB2B marketingsales enablementcustomer experience technologiesdata-driven decision makingcustomer needs analysismessaging development

Soft Skills

collaborationmentoringinfluencingadaptabilityproactivitypositive attitudecommunicationcustomer engagementstakeholder managementknowledge sharing