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About the role
Key responsibilities & impact- Own end-to-end planning for all assigned trade shows, including booth design, materials, swag, demos, and staffing.
- Coordinate with vendors, event organizers, and internal teams to ensure all logistics are confirmed and executed on time.
- Build and maintain detailed project plans with clear timelines, budgets, and accountability for each event.
- Work with marketing and sales leadership to define event goals, target audience, and success metrics.
- Leverage AI and automation tools to streamline planning workflows and improve efficiency.
- Be present onsite at major trade shows to oversee setup, manage booth operations, and support the sales team.
- Ensure booth staff are prepared, briefed, and equipped with the materials and information they need to succeed.
- Manage real-time problem solving and adjustments as issues arise during the event.
- Capture data, leads, and insights throughout the event to inform follow-up and measurement.
- Coordinate with sales and marketing to ensure timely follow-up on leads and opportunities generated at events.
- Analyze event performance against defined goals and report on ROI, lead quality, and engagement metrics.
- Document lessons learned and best practices to continuously improve our trade show program.
- Use data and insights to inform decisions about future event participation and investment.
- Build and maintain strong relationships with industry associations (HFMA, AAOE, RBMA, etc.) and event organizers.
- Partner closely with sales leadership to align event strategy with sales priorities and pipeline goals.
- Collaborate with marketing, product marketing, and customer success teams to ensure event messaging and materials are aligned with broader company positioning.
- Proactively identify opportunities to leverage AI and automation to improve trade show planning, execution, and measurement.
- Test and implement new tools and approaches that can help us scale our program more efficiently.
- Share learnings and best practices with the broader marketing team to elevate our overall approach to events.
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business or related field preferred.
- CMP or similar event management certification preferred.
- Project Management certification preferred.
- 3+ years of experience in event management, trade show coordination, or field marketing.
- Proven track record of managing complex logistics and coordinating across multiple stakeholders.
- Experience managing multiple events simultaneously.
- Experience in healthcare, SaaS, or B2B technology industries preferred.
- Experience with healthcare industry associations (HFMA, AAOE, RBMA, MGMA, HIMSS) preferred.
- Demonstrated ability to leverage AI, automation, or data tools to improve event workflows preferred.
- Strong project management skills with attention to detail and ability to manage multiple events simultaneously.
- Budget management and vendor coordination skills.
- Comfortable being onsite at events and managing real-time problem solving.
- Experience with CRM and marketing automation tools (Salesforce, Hubspot, etc.).
- Strong communication and relationship-building skills.
- Comfort with data, metrics, and reporting on event performance.
Benefits
Comp & perks- Access to a 401(k) Retirement Savings Plan.
- Comprehensive Medical, Dental, and Vision Coverage.
- Paid Time Off.
- Paid Holidays.
- Additional benefits, including Pet Care Coverage, Employee Assistance Program (EAP), and discounted services.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
event managementtrade show coordinationproject managementbudget managementlogistics coordinationdata analysislead generationperformance metricsproblem solvingworkflow automation
Soft Skills
communicationrelationship buildingattention to detailorganizational skillscollaborationleadershiptime managementadaptabilitystrategic thinkingcreativity
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in BusinessCMP certificationProject Management certification
