Infinite Solutions

Senior Paid Media Specialist, HVAC, Roofing

Infinite Solutions

part-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $50 - $65 per hour

Job Level

Senior

About the role

  • Manage and optimize Google Ads (Search + LSA preferred)
  • Manage and optimize Meta Ads (Lead Gen + Conversion campaigns)
  • Weekly data review and performance adjustments
  • Keyword expansion and pruning
  • Budget allocation and scaling decisions
  • Ad copy testing and iteration
  • Landing page feedback and conversion optimization suggestions
  • Review call tracking data to improve lead quality
  • Provide simple weekly reporting with clear KPI focus

Requirements

  • Proven experience running PPC for HVAC and/or Roofing companies
  • Strong understanding of: Call-based lead funnels
  • High-ticket service campaigns ($1k–$20k jobs)
  • Seasonality in home services
  • Experience managing $10k–$40k+ monthly ad spend
  • Comfortable working with call tracking platforms (CallRail, WhatConverts, etc.)
  • Experience with GA4 and conversion tracking setup
  • Ability to clearly explain performance decisions
Benefits
  • Bonus based on performance
  • Competitive salary
  • Opportunity for advancement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC managementGoogle AdsMeta AdsKeyword expansionAd copy testingConversion optimizationData analysisBudget allocationPerformance trackingKPI reporting
Soft Skills
CommunicationAnalytical thinkingDecision makingProblem solvingAttention to detail