Infasta Soft Solutions Pvt Ltd

Senior Google Ads Specialist – PPC Expert

Infasta Soft Solutions Pvt Ltd

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

About the role

  • Plan, execute, and optimize high-budget Google Ads campaigns (Search, Display, YouTube, Shopping)
  • Develop advanced bidding strategies and scaling techniques to maximize ROI
  • Conduct in-depth keyword research, competitor analysis, and audience targeting
  • Implement and manage conversion tracking, Google Tag Manager, and GA4
  • Optimize campaigns for CPA, ROAS, and conversion rates
  • Lead A/B testing strategies for ads, landing pages, and funnels
  • Manage and allocate large budgets efficiently across campaigns
  • Create detailed performance reports, dashboards, and insights
  • Identify growth opportunities and recommend new campaign strategies
  • Stay updated with Google Ads algorithm changes and industry trends

Requirements

  • 5–8 Years of experience in Google Ads
  • Strong hands-on experience in Google Ads (Search, Display, Video, Shopping)
  • Expertise in performance marketing & ROI-driven campaigns
  • Advanced knowledge of Google Analytics (GA4), Tag Manager, conversion tracking
  • Experience with remarketing, audience segmentation, and funnel optimization
  • Proficiency in tools like SEMrush, Ahrefs, Google Keyword Planner
  • Google Ads Certification (mandatory/preferred)
Benefits
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Adsbidding strategieskeyword researchconversion trackingA/B testingperformance marketingROI-driven campaignsaudience segmentationfunnel optimizationGA4
Certifications
Google Ads Certification