Director, Group Marketing

Industrial Color

Marketing director leading demand generation, brand, and pipeline for CoCreativ’s creative production and workflow technology brands. Managing marketing strategy, technology, teams, agencies, and growth across Industrial Color, Smashbox Studios, and Globaledit.

Posted 8/7/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $155,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading marketing strategy and execution, with a strong focus on demand generation, inbound marketing, and brand storytelling. Proficient in managing marketing technology ecosystems and collaborating with cross-functional teams to drive revenue outcomes.

Highest-signal resume keywords

Demand GenerationInbound MarketingMarketing Technology EcosystemSalesforce CRMCreative Industry Expertise

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyLead GenerationPipeline ManagementContent MarketingSEOPaid MediaEmail MarketingEvent MarketingMarketing AnalyticsBrand Positioning

Soft Skills

StorytellingLeadershipResourcefulnessCollaborationAction-Oriented

Tools & Technologies

Salesforce CRMGoogle AnalyticsGoogle Search ConsoleLinkedIn Campaign ManagerFigmaZoomInfoCMS/WordPressAdobe Creative SuiteAI-Enabled Marketing ToolsEvent Technology

Industry Keywords

B2B SaaSCreative IndustryAgencyProductionService-Based Business

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Lead marketing strategy and execution across Industrial Color, Smashbox Studios, and Globaledit
Own the annual and quarterly marketing plan, calendar, budget, and priorities
Build and strengthen inbound and demand generation across content, SEO, paid media, email, events, partnerships, webinars, and lifecycle marketing
Partner with Sales, Revenue Operations, and business leaders to generate qualified leads, pipeline, and revenue
Own and improve the marketing technology ecosystem, including lead generation, automation, attribution, reporting, and marketing-to-sales handoff
Shape brand positioning, storytelling, and creative direction across the portfolio
Lead PR, thought leadership, executive visibility, social, content, industry events, and partnerships
Identify cross-marketing opportunities across the portfolio
Monitor developments in AI, creative production, search, and marketing technology
Lead and develop a small marketing team and manage agencies, freelancers, and external partners

Requirements

What you’ll need

10+ years of progressive marketing experience, including experience leading a marketing function or team
Strong experience in demand generation and inbound marketing with accountability for pipeline or revenue outcomes
Experience marketing across more than one business model, ideally including B2B SaaS and a creative, agency, production, studio, or service-based business
Strong understanding of the creative industry and its audiences
Excellent storytelling, writing, editing, and brand instincts
Resourceful, action-oriented approach to building internal and external capabilities
Experience partnering with senior leadership, Sales, Revenue Operations, and business leaders
Working knowledge of Salesforce CRM and marketing automation, Google Analytics, Google Search Console, LinkedIn Campaign Manager, and Figma
Experience with ZoomInfo, email sequencing and automation platforms, CMS/WordPress, paid social platforms, and event or webinar technology
Familiarity with Adobe Creative Suite, including Photoshop, Illustrator, or Premiere, is a plus
Comfort experimenting with AI-enabled marketing and creative tools; familiarity with Midjourney, Weavy, Flora, Cosmos, or similar tools is a plus
Comfort using marketing analytics to guide investment decisions

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
FSA
Paid time off
Summer Fridays
Regular office events
Inspiring workspace with an open gallery and two outdoor patio decks for working, connecting, and recharging