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indie.io

Shop Strategy Lead – Contract

indie.io

TikTok Shop Strategy Lead responsible for evaluating TikTok Shop as a scalable conversion channel for consumer brands. Defining strategies, metrics, and testing frameworks in a 3-month engagement.

Posted 5/8/2026contractRemote • 🌎 Anywhere in the WorldSeniorWebsite

About the role

Key responsibilities & impact
  • Partner with internal team on a 3-month engagement focused on evaluating TikTok Shop as a scalable conversion channel for two consumer brands
  • Define approach, testing roadmap, and success criteria
  • Generate clear, data-backed answers on whether and how TikTok Shop should be scaled as a performance and commerce engine
  • Develop a clear TikTok Shop strategy tailored to two distinct brands
  • Define success metrics and decision criteria to evaluate long-term viability
  • Design a structured test-and-learn roadmap across pricing and discount strategies
  • Provide strategic guidance on test prioritization, sequencing, and interpretation
  • Analyze results from ongoing tests and translate performance data into strategic insights
  • Deliver clear recommendations on optimization, iteration, and potential scale
  • Act as a strategic advisor and subject-matter expert on TikTok Shop

Requirements

What you’ll need
  • Demonstrated experience leading TikTok Shop strategy (brand, agency, or consulting side)
  • Strong understanding of TikTok Shop as a commerce platform — beyond content alone
  • Experience designing experiments and drawing clear conclusions from imperfect data
  • Strategic thinker who can guide teams without needing to execute directly
  • Comfortable working in a fast-moving, project-based environment

Benefits

Comp & perks
  • Flexible / Part-time
  • Freelance / Contract
  • Duration: 3 months

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
TikTok Shop strategydata analysisexperiment designperformance optimizationsuccess metrics definitiontest-and-learn roadmappricing strategiesdiscount strategiesstrategic guidancedata-backed recommendations
Soft Skills
strategic thinkingleadershipcommunicationadaptabilityteam guidanceproblem-solvinganalytical thinkingproject managementcollaborationdecision-making