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Shop Strategy Lead – Contract
indie.ioTikTok Shop Strategy Lead responsible for evaluating TikTok Shop as a scalable conversion channel for consumer brands. Defining strategies, metrics, and testing frameworks in a 3-month engagement.
About the role
Key responsibilities & impact- Partner with internal team on a 3-month engagement focused on evaluating TikTok Shop as a scalable conversion channel for two consumer brands
- Define approach, testing roadmap, and success criteria
- Generate clear, data-backed answers on whether and how TikTok Shop should be scaled as a performance and commerce engine
- Develop a clear TikTok Shop strategy tailored to two distinct brands
- Define success metrics and decision criteria to evaluate long-term viability
- Design a structured test-and-learn roadmap across pricing and discount strategies
- Provide strategic guidance on test prioritization, sequencing, and interpretation
- Analyze results from ongoing tests and translate performance data into strategic insights
- Deliver clear recommendations on optimization, iteration, and potential scale
- Act as a strategic advisor and subject-matter expert on TikTok Shop
Requirements
What you’ll need- Demonstrated experience leading TikTok Shop strategy (brand, agency, or consulting side)
- Strong understanding of TikTok Shop as a commerce platform — beyond content alone
- Experience designing experiments and drawing clear conclusions from imperfect data
- Strategic thinker who can guide teams without needing to execute directly
- Comfortable working in a fast-moving, project-based environment
Benefits
Comp & perks- Flexible / Part-time
- Freelance / Contract
- Duration: 3 months
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
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Hard Skills & Tools
TikTok Shop strategydata analysisexperiment designperformance optimizationsuccess metrics definitiontest-and-learn roadmappricing strategiesdiscount strategiesstrategic guidancedata-backed recommendations
Soft Skills
strategic thinkingleadershipcommunicationadaptabilityteam guidanceproblem-solvinganalytical thinkingproject managementcollaborationdecision-making