indie.io

Content Strategist

indie.io

contract

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Act as the day-to-day strategic lead across multiple creative and production agencies.
  • Serve as the primary bridge between brand objectives and creative execution, ensuring clarity and alignment at every stage.
  • Establish and manage clear ways of working, roles, and accountability across agency partners.
  • Manage up to 5 concurrent campaigns at a time, maintaining prioritization, quality, and momentum across all live work.
  • Translate brand and business goals into campaign frameworks, success metrics, and strategic direction.
  • Build end-to-end creative briefs for always-on and campaign-based content across paid and organic channels.
  • Lead creative development across platforms, formats, and funnel stages.
  • Review concepts, scripts, rough cuts, and final assets, providing clear, actionable feedback that elevates creative quality and effectiveness.
  • Lead large-scale content production initiatives (e.g., super shoots) including developing creative and production briefs.
  • Partner with production and studio teams to define shot lists and funnel-specific asset needs.
  • Own and actively manage the full-funnel content ecosystem (awareness, consideration, conversion).
  • Analyze performance using platform reporting tools and internal analytics solutions.
  • Identify gaps, opportunities, and areas for optimization across the content mix.
  • Feed performance learnings back into briefing and planning cycles to continuously improve results.

Requirements

  • 5-7+ years of experience in content strategy, social strategy, or creative strategy, preferably within an agency.
  • Proven experience leading social-first, performance-aware content across paid and organic channels.
  • Strong creative judgment with the ability to give clear, constructive feedback across formats and platforms.
  • Experience managing multiple agencies and complex creative ecosystems.
  • Fluency in full-funnel content strategy and performance optimization.
  • Highly organized, proactive, and comfortable managing multiple concurrent workstreams.
  • Strong client presence with the ability to influence, align, and drive decisions.
  • Experience working with analytics and reporting tools to inform creative strategy.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategysocial strategycreative strategyperformance optimizationcampaign frameworkscreative briefscontent productionanalyticsreporting tools
Soft Skills
creative judgmentconstructive feedbackorganizational skillsproactive managementclient presenceinfluencealignmentdecision driving