Performance Marketing

• Lead the planning, setup, and execution of paid social campaigns across Meta, TikTok, and other emerging platforms.
• Translate marketing objectives into platform-specific campaign strategies that drive awareness, engagement, and conversion.
• Develop creative testing frameworks in partnership with creative and strategy teams to identify top-performing content and optimize media performance.
• Manage audience segmentation, targeting, and bidding strategies to maximize ROI and efficiency.
• Ensure flawless execution across multiple accounts, adhering to brand guidelines and compliance requirements.
• Continuously monitor and optimize campaigns against KPIs including CTR, CPA, ROAS, and overall business objectives.
• Build, maintain, and present detailed campaign performance reports and dashboards.
• Lead weekly reporting and optimization calls, translating data into actionable recommendations for cross-functional teams and leadership.
• Identify new opportunities for growth and experimentation across emerging social media channels.
• Collaborate with analytics and insights teams to evaluate test results and inform future campaign strategy.
• Partner with creative, strategy, and analytics teams to align paid social tactics with broader marketing initiatives.
• Clearly communicate campaign performance, trends, and learnings to internal teams and client stakeholders.
• Maintain strong organization across campaign documentation, timelines, and reporting.
• Serve as a proactive problem-solver, anticipating challenges and identifying solutions early in campaign cycles.

Paid Social Specialist – Contract

Performance Marketing Coordinator

Paid Search Manager

Associate Manager, Performance Marketing

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Paid Social Performance Manager