Senior Performance Marketing Manager

Independence Pet Group

Senior Performance Marketing Manager providing strategic guidance across multiple pet insurance brands. Evaluating performance, solving issues, and optimizing acquisition strategies for growth at Independence Pet Holdings.

Posted 7/31/2026full-timeRemote • Illinois • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing strategies, including paid search and paid social, while effectively managing multi-million-dollar media budgets and optimizing customer acquisition funnels. Proficient in leveraging analytics and measurement frameworks to drive actionable growth strategies and enhance overall portfolio performance.

Highest-signal resume keywords

Performance Marketing StrategyPaid Search ManagementAttribution MethodologiesCustomer Acquisition EconomicsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingGrowth MarketingDigital AcquisitionMedia StrategyConversion OptimizationMarketing AnalyticsIncrementality TestingCustomer Acquisition FunnelsBudget ManagementAI-Driven Marketing Technologies

Soft Skills

Analytical SkillsCommunication SkillsStakeholder Management Skills

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree in Marketing

Industry Keywords

Aggregator Business ModelsAffiliate MarketingComparison ShoppingLead GenerationMarketplace Dynamics

About the role

Key responsibilities & impact

Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams
Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks
Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations
Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization
Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio
Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities
Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth
Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks
Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels
Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement
Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization
Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework
Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency
Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies
Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth

Requirements

What you’ll need

Bachelor’s or Master’s degree in Marketing, Business, or a related quantitative field
6–10+ years of experience in performance marketing, growth marketing, digital acquisition, media strategy, or related disciplines
Deep expertise in paid search and paid social marketing, including platform management and optimization
Strong understanding of attribution methodologies, incrementality testing, measurement frameworks, and marketing analytics
Experience managing or influencing multi-million-dollar media budgets
Demonstrated ability to diagnose performance issues and translate insights into actionable growth strategies
Strong understanding of customer acquisition funnels, conversion optimization, and digital marketing economics
Experience working with agencies, platform partners, and cross-functional stakeholders
Familiarity with marketplace, aggregator, affiliate, comparison shopping, or lead generation business models preferred
Excellent analytical, communication, and stakeholder management skills

Benefits

Comp & perks

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)