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Partner Marketing Manager
Independence Pet GroupPartner Marketing Manager managing joint marketing campaigns for Pets Best, a pet insurance provider. Collaborating with various teams to achieve campaign metrics and optimizations across multiple channels.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in end-to-end campaign management, including execution across various channels and collaboration with cross-functional teams. Proficient in utilizing web analytics and partner tracking tools to drive B2B and B2B2C growth while ensuring compliance and effective communication.
Highest-signal resume keywords
Campaign ManagementWeb AnalyticsPartner MarketingProject ManagementSalesforce
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionMarketing StrategyPerformance AnalysisContent ManagementDigital Asset Management
Soft Skills
CollaborationCommunicationPrioritizationIndependenceCreativity
Tools & Technologies
Google AnalyticsSalesforcePowerPoint
Industry Keywords
B2B MarketingB2B2C MarketingComplianceCreative Agency CollaborationPartner Relationships
About the role
Key responsibilities & impact- End-to-end campaign management and execution – across paid, earned, and partner-owned channels, including email, social media, direct mail, and content
- Manage campaign execution calendars and ensure alignment between internal and external teams, agencies, and partners
- Organize and aggregate campaign performance across assigned channels, use recent campaign performance for new partner forecasts
- Partner closely with legal and compliance to ensure accurate and efficient approval and tracking of marketing materials
- Ensure creative agency collaboration is managed efficiently and effectively by clearly defining and managing expectations, deliverables, and costs
- Work closely with fulfillment partner to ensure collateral stock and internal tracking are properly maintained
- Manage Digital Asset Management resource for the team, alongside internal agency support
- Introduce new ideas and concepts to drive B2B and B2B2C growth and strengthen partner relationship
- Perform other duties and/or special projects as assigned
Requirements
What you’ll need- Bachelor’s degree or 5 years of marketing or partner marketing experience
- Proven track record of developing and executing successful marketing across multiple distribution partners
- Ability to work independently and to collaborate effectively with cross-functional teams
- Demonstrated ability to prioritize and manage multiple projects and tight deadlines
- Proficiency with web analytics and partner tracking tools, such as Google Analytics and Salesforce
- Ability to make executive level sales presentations using PowerPoint
- Excellent written and verbal communication skills.
Benefits
Comp & perks- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)