Marketing Manager

Independence Pet Group

General Marketing Manager driving growth across affiliate, aggregator, and channel marketing programs. Cultivating partnerships and leading multi-channel marketing campaigns in the pet health sector.

Posted 7/9/2026full-timeRemote • Ohio • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Cultivate strong, long‑term relationships with affiliate, aggregator, and strategic channel partners.
Recruit, onboard, and enable high‑potential partners including influencers, comparison sites, associations, and industry organizations.
Collaborate with partners’ marketing teams to develop and execute co‑branded campaigns that drive mutual growth.
Monitor, analyze, and report on program performance across affiliates, aggregators, and channel campaigns.
Conduct funnel diagnostics to identify gaps, quantify impact, and recommend actionable optimizations.
Test new partners, incentives, and marketing tactics to efficiently scale growth.
Build and launch targeted marketing programs across digital advertising, social media, email, SEO, and web content.
Ensure brand guidelines are consistently upheld across all partner and channel touchpoints.
Work closely with Marketing, Sales, Product, Partnerships, Legal, and Finance to align strategies and ensure cohesive execution.
Manage timely delivery of creative assets, messaging, and campaign materials across teams.
Support budget management including forecasting, spend tracking, and monthly billing processes.
Lead cross‑functional projects, delegating tasks and reviewing work as needed.
Provide guidance, coaching, and support to junior team members.

Requirements

What you’ll need

5–8+ years of experience in digital, affiliate, aggregator, or channel marketing.
Strong understanding of performance marketing, partner ecosystems, and multi‑channel campaign execution.
Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills.

Benefits

Comp & perks

Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital MarketingAffiliate MarketingPerformance MarketingMulti-Channel Campaign ExecutionFunnel DiagnosticsBudget ManagementCampaign Performance AnalysisMarketing Program DevelopmentSEOEmail Marketing

Soft Skills

Relationship BuildingCoachingCollaborationCommunicationTask Delegation