Independence Pet Group

Senior Social Media Marketing

Independence Pet Group

full-time

Posted on:

Location Type: Remote

Location: Arizona • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Build the enterprise-wide social media strategy, including channel roles, audience segmentation, content pillars, publishing cadence, and measurement framework.
  • Develop a cross-funnel approach that supports brand awareness, community building, engagement, conversion, and retention.
  • Establish the governance model (policies, workflows, R&R’s, escalation paths).
  • Recommend tools and platforms needed for publishing, analytics, monitoring, and customer care.
  • Create and manage an integrated content calendar aligned to marketing campaigns, product launches, and company initiatives.
  • Write, edit, and produce compelling social-first content across formats (copy, short-form video, graphics, paid social assets).
  • Optimize each channel for best practices across LinkedIn, Facebook, Instagram, TikTok, YouTube, X/Twitter, Reddit, and emerging platforms.
  • Maintain brand voice consistency while adapting messaging appropriately by channel and audience.
  • Grow brand presence and visibility by cultivating authentic, two-way engagement with target audiences.
  • Develop a community strategy that fosters conversation, advocacy, and loyalty.
  • Collaborate with demand gen, digital, and product marketing teams to design full-funnel paid + organic social campaigns.
  • Implement a social listening framework to monitor brand sentiment, competitive signals, and emerging issues.
  • Establish KPI architecture spanning awareness, engagement, community growth, lead generation, and customer satisfaction.

Requirements

  • 5–8 years of hands-on social media marketing experience, ideally in a B2C organization with complex customer journeys.
  • Demonstrated success building or significantly scaling a social media function.
  • Expertise in paid + organic social strategy and execution.
  • Strong writing, storytelling, and creative development skills.
  • Proficiency with social tools (e.g. Sprinklr).
  • Experience with social listening, customer care programs, and issues management.
  • Analytical mindset with a track record of using data to drive decisions and optimize performance.
  • Familiarity with customer support processes or crisis comms is preferred.
  • Background in community management or influencer marketing is preferred.
  • Experience working cross-functionally in a matrixed marketing environment, experience in property and casualty insurance is a plus.
  • Ability to thrive in a fast-paced environment and build structure where it doesn’t yet exist.
Benefits
  • Comprehensive full medical, dental and vision Insurance
  • Basic Life Insurance at no cost to the employee
  • Company paid short-term and long-term disability
  • 12 weeks of 100% paid Parental Leave
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • Retirement savings plan
  • Personal Paid Time Off
  • Paid holidays and company-wide Wellness Day off
  • Paid time off to volunteer at nonprofit organizations
  • Pet friendly office environment
  • Commuter Benefits
  • Group Pet Insurance
  • On the job training and skills development
  • Employee Assistance Program (EAP)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategyaudience segmentationcontent creationpaid social strategyorganic social strategysocial listeninganalyticsKPI architecturecommunity managementinfluencer marketing
Soft Skills
writingstorytellingcreative developmentanalytical mindsetcollaborationadaptabilityengagementcommunity buildingcustomer careproblem-solving