Email Marketing Manager
Independence Pet Group
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Own and manage the end-to-end lifecycle communication strategy across Email and SMS, including acquisition, onboarding, engagement, cross-sell, retention, and renewal.
- Identify key customer journey moments where SMS can complement email to improve engagement and response rates.
- Develop integrated communication strategies that ensure the right message is delivered through the right channel at the right time.
- Plan, build, and execute targeted email campaigns, automated lifecycle journeys, and SMS communications aligned with business goals.
- Manage campaign calendars and ensure coordinated messaging across channels.
- Work with marketing, product, and analytics teams to support integrated marketing initiatives.
- Leverage customer data, segmentation, and behavioral insights to deliver personalized and targeted messaging across email and SMS.
- Partner with analytics and data teams to ensure accurate audience segmentation and effective targeting.
- Track and analyze performance metrics including deliverability, engagement, conversions, and revenue contribution across email and SMS.
- Build regular reports and dashboards to communicate results, insights, and optimization opportunities to stakeholders.
- Develop and manage a structured testing framework for email and SMS programs, including subject lines, messaging, timing, segmentation, and journey logic.
- Ensure adherence to email and SMS compliance regulations, consent management, and messaging best practices.
Requirements
- 4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing
- Experience managing email campaigns and marketing automation platforms
- Experience with SMS marketing programs or mobile engagement channels
- Strong analytical skills with experience using data to drive marketing performance
- Experience with customer segmentation, personalization, and lifecycle journey design
- Strong reporting and insights generation skills
- Excellent project management and cross-functional collaboration skills
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketinglifecycle marketingCRM marketingSMS marketingmarketing automationcustomer segmentationpersonalizationdata analysisreportingcampaign management
Soft Skills
analytical skillsproject managementcross-functional collaborationcommunicationstrategic thinkingproblem-solvingattention to detailcreativitytime managementadaptability