Paid Media Manager
Independence Pet Group
full-time
Posted on:
Location Type: Remote
Location: Florida • United States
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About the role
- Manage and optimize paid acquisition campaigns across channels such as Paid Social, SEM/PPC, Display and other paid channels such as OOH, Podcasts, etc. across IPG brands.
- Manage and optimize affiliate marketing initiatives, including partner relationship management, onboarding, campaign execution, performance analysis, and continuous optimization to improve traffic, conversions, and revenue contributions.
- Own channel performance KPIs including CPA, CVR, new writings growth, AAP, and GWP; deliver actionable insights and recommendations.
- Collaborate with the UX team to do A/B testing and experiment with new channels, messaging, and audience strategies to improve efficiency and ROI.
- Use AI-powered tools across ad platforms to improve bidding efficiency, targeting accuracy, creative testing, and budget allocation.
- Offer informed recommendations for forecasting based on channel expertise, seasonality, historical performance, and other relevant factors.
- Lead relationships with digital marketing agencies to ensure best-in-class strategy, execution, and performance reporting.
- Partner with Analytics to define attribution models, measure media effectiveness, and connect marketing metrics to business outcomes such as quotes and policy growth.
- Collects and analyzes performance data, identifies trends, and works closely with the marketing team to provide insights to drive results.
- Conducts market research to gather insights and identify target audience preferences and trends.
Requirements
- 5 years relevant experience
- Bachelor's Degree or equivalent work experience (One-year relevant experience is equivalent to one-year college)
Benefits
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid acquisition campaignsaffiliate marketingperformance analysisA/B testingKPI managementforecastingdata analysismarket researchdigital marketing strategymedia effectiveness measurement
Soft Skills
collaborationrelationship managementcommunicationinsight generationrecommendation deliverytrend identificationoptimizationleadership