Growth Marketing Manager
Incubeta
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $110,000 per year
Job Level
Mid-LevelSenior
Tech Stack
GoSQL
About the role
- Own and aggressively scale Incubeta’s demand generation, pipeline, and brand presence across the United States
- Own the full US growth marketing strategy and budget, covering paid, owned, and earned channels
- Deliver aggressive, quarterly marketing-sourced and influenced pipeline targets that directly fuel US revenue goals
- Partner tightly with US Sales, Client Services, and Partner (Google) teams on Go-To-Market (GTM) strategy, content, events, and overall strategy
- Design and execute high-impact Account-Based Marketing (ABM) programs targeting enterprise brands and CMOs (e.g., Podcasts, Webinars, RoundTables, Dinners)
- Run Incubeta’s own paid media campaigns in the US market and develop US-specific thought leadership, events, and content that positions Incubeta as the #1 Google partner
- Instill a rigorous test-and-learn culture across channels, creative, and offers
- Present monthly growth performance to the US Leadership Team and Global ExCo (covering pipeline, MQL/SQL volume, CAC, ROAS, revenue influence) and represent Incubeta at key US industry events (e.g., Google Think, Advertising Week)
- Grow YoY Marketing-sourced opportunity pipeline in the US and build recognition for Incubeta as a top-tier Google partner in the US market.
Requirements
- 3-5+ years in digital/performance/growth marketing
- Experience leading growth marketing strategies, particularly within the Ad Tech/Marketing Tech industries
- Proven success scaling B2B demand generation in the US agency or martech space
- Deep, hands-on expertise in US paid media ecosystems
- Track record of building ABM programs that successfully land and expand enterprise accounts
- Strong commercial mindset, with a focus on pipeline numbers, LTV:CAC, and revenue attribution
- Ability to travel up to 25%
- Agency-side experience is strongly preferred
- Existing relationships within Google US teams is a significant advantage.
Benefits
- Performance Bonus 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords
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Hard skills
digital marketinggrowth marketingdemand generationaccount-based marketingpaid mediapipeline managementrevenue attributionMQLSQLCAC
Soft skills
commercial mindsetstrategic thinkingcollaborationpresentation skillsleadershipanalytical skillscommunicationcreativityproblem-solvingadaptability