Senior/Lead Media Buyer

Incubator Lab

Head of Growth scaling IncubatorLab’s supplement and DTC brands through Meta, Google, Amazon, and Paid Social. Optimizing full-funnel performance, subscriptions, retention, and profitability.

Posted 8/25/2026contractRemote • New York • 🇺🇸 United StatesSenior💰 $10,000 - $18,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth marketing with a focus on scaling brands in the health and wellness sector, utilizing advanced media buying strategies across multiple platforms. Proven ability to lead teams, manage substantial marketing budgets, and optimize customer acquisition and retention processes.

Highest-signal resume keywords

Growth Marketing ExperienceLeadership in E-CommerceExpert Fluency in Meta AdsUnderstanding of Subscription EconomicsHands-On Experience with Shopify

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBidding StrategiesCustomer Journey OptimizationCohort AnalysisPerformance Metrics AnalysisDynamic Creative TestingAd Account ArchitectureMedia BuyingConversion Rate OptimizationAudience Targeting

Soft Skills

MentoringAnalytical ThinkingCreative Feedback

Tools & Technologies

Meta AdvertisingGoogle AdsAmazon AdvertisingTikTokPinterestShopifyTriple WhaleNorthbeam

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in MarketingBachelor’s Degree in EconomicsBachelor’s Degree in Mathematics

Industry Keywords

Health SectorWellness SectorSupplement SectorDTC ChannelsRetail ChannelsPaid SocialAd ComplianceConsumer Psychology

About the role

Key responsibilities & impact

Define and execute end-to-end scaling roadmaps from $0 to 7- and 8-figure revenue across DTC and retail/marketplace channels
Manage multi-million-dollar marketing budgets and determine optimal spend distribution
Manage and steer bidding strategies, campaign structures, and media buying across Meta, Google/YouTube, Amazon, and Paid Social
Design acquisition and retention engines for supplement and wellness brands
Optimize subscription/rebill funnels, trial offers, Amazon store synergy, and compliant performance messaging
Oversee the customer journey from ad click through landing-page conversion, offer structuring, and post-purchase retention
Maximize LTV and shorten CAC payback periods
Lead and mentor Media Buyers, Creative Strategists, Search/Amazon Specialists, and Video Editors
Analyze MER, ROAS, blended CAC, and first-party/third-party attribution models
Execute high-level tactical pivots
Provide growth benchmarks, full-funnel and subscription examples, media-buying learnings, and define the primary North Star metric for brand health and profitability

Requirements

What you’ll need

5+ years of growth marketing experience
Prior leadership at a major e-commerce company or high-growth enterprise brand
Personally scaled at least one brand to $10M+ ARR or managed monthly paid ad spend exceeding $500k
Deep, proven experience in the health, wellness, or supplement sector
Thorough understanding of Meta and Google advertising compliance/regulatory guidelines
Understanding of subscription economics, repeat orders, cohort analysis, and consumer psychology in health products
Expert fluency in Meta Ads, Google Search/Shopping/YouTube, Amazon Advertising, and Paid Social platforms including TikTok and Pinterest
Deep understanding of ad platform algorithms, audience targeting, dynamic creative testing, automated rules, and ad account architecture
Hands-on experience with Shopify, CRO best practices, Triple Whale, Northbeam, and post-purchase surveys
Ability to provide precise performance-creative feedback on hooks, direct-response messaging, and visual angles
Bachelor’s Degree in Business, Marketing, Economics, Mathematics, or a related quantitative field
Daily overlap of 3–4 hours with the core team, typically between 9 AM and 1 PM EST
Resume and short Growth Summary or portfolio of successfully scaled brands

Benefits

Comp & perks

Remote-first and asynchronous work
Daily output-focused schedule with 3–4 hours of overlap with the core team
Equal opportunity employer