FP&A Lead

Incubator Lab

FP&A and accounting lead building bookkeeping, forecasting, and retail unit-economics infrastructure for IncubatorLab’s DTC brands. Partnering with founders on pricing, SKU, and channel-expansion decisions.

Posted 8/17/2026contractRemote • California • 🇺🇸 United StatesSenior💰 $8,000 - $11,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-charge bookkeeping, financial statement preparation, and financial planning and analysis (FP&A) within a growth-stage consumer brand. Proficient in modeling retail unit economics and establishing financial infrastructure to support strategic decision-making.

Highest-signal resume keywords

Full-Charge BookkeepingFinancial Statement PreparationFinancial Planning And Analysis (FP&A)Retail Unit Economics ModelingBudgeting And Forecasting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Accounting FundamentalsCOGS TrackingVariance ReportingContribution Margin Model DesignLabor Cost TrackingDynamic Financial ModelingFinancial CommunicationInfrastructure Building

Soft Skills

Independent OwnershipReal-Time TroubleshootingCommunication With Non-Finance Stakeholders

Industry Keywords

Consumer BrandDTCRetail EconomicsCACLTVMERGrowth-Stage Company

About the role

Key responsibilities & impact

Own full-charge bookkeeping, monthly close, and accurate financial statement preparation
Establish COGS tracking by channel and product
Build and own company-wide budgeting, forecasting, and variance reporting
Design and maintain a retail-specific contribution margin model covering distribution, trade marketing, slotting, and other retail costs distinct from DTC
Partner with the founding team on financial logic for retail expansion decisions, including pricing, door count, and SKU selection
Establish labor cost and budget tracking by business unit tied to CAC, LTV, and MER metrics
Lay the groundwork for the future finance function structure, including team build-out as scope expands
Report to the CEO and work closely with the Head of Data
Support real-time troubleshooting, banking approvals, and communication around weekly and monthly payment cycles

Requirements

What you’ll need

Solid accounting fundamentals
Comfortable independently owning books and monthly close as the company’s first dedicated finance hire
Experience owning FP&A at a growth-stage consumer/DTC brand
Ideally experience as an early or founding finance hire
Direct experience modeling retail unit economics
Understanding that retail success is determined by velocity and margin rather than price matching
Comfortable building and formalizing infrastructure and processes across accounting and FP&A
Track record of communicating financial complexity in actionable terms for non-finance stakeholders
Strong overlap with US business hours, with Central Time Zone / CST preferred
Resume submission required
Brief breakdown of a dynamic financial model built for a DTC e-commerce business required
No third-party or agency submissions accepted

Benefits

Comp & perks

Remote-first and asynchronous work environment
Output prioritized over hours
Opportunity to build and shape the finance function
Opportunity to work deeply within one brand portfolio
Inclusive environment and equal opportunity employment
Disability or special-needs accommodation available