Head of Growth – Media Buying

Incubator Lab

Head of Growth scaling IncubatorLab’s supplement and DTC brands through Meta, Google, Amazon, and paid social. Leading media buying, funnel optimization, attribution, and growth teams.

Posted 8/14/2026contractRemote • California, New York • 🇺🇸 United StatesLead💰 $10,000 - $18,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth marketing with a focus on scaling brands in the health and wellness sector, utilizing advanced advertising strategies across multiple platforms. Proven ability to manage substantial marketing budgets and optimize customer acquisition and retention processes.

Highest-signal resume keywords

Growth Marketing ExperienceLeadership in E-CommerceExpert Fluency in Meta AdsKnowledge of Subscription EconomicsBachelor’s Degree in Business or Related Field

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Scaling RoadmapsCampaign StructuresMedia Buying TacticsCustomer Lifetime Value OptimizationCohort AnalysisDynamic Creative TestingAd Account ArchitectureData-Driven Creative DirectionPerformance MessagingAttribution Models

Soft Skills

MentoringCreative Direction

Tools & Technologies

ShopifyTriple WhaleNorthbeamMeta AdvertisingGoogle AdvertisingAmazon AdvertisingPaid Social PlatformsTikTokPinterest

Certifications & Qualifications

Data Science CertificationBehavioral Economics TrainingPerformance Marketing Certification

Industry Keywords

HealthWellnessSupplementsDTCRetailCustomer JourneyAd ComplianceConsumer Psychology

About the role

Key responsibilities & impact

Define and execute end-to-end scaling roadmaps from $0 to 7- and 8-figure revenue across DTC and retail/marketplace channels
Manage multi-million-dollar marketing budgets and determine optimal spend distribution
Direct bidding strategies, campaign structures, and media buying tactics across Meta, Google/YouTube, Amazon, and Paid Social
Design acquisition and retention engines for supplement and wellness brands
Optimize subscription/rebill funnels, trial offers, Amazon store synergy, and compliant performance messaging
Oversee the customer journey from ad click through landing page conversion, offer structuring, and post-purchase retention
Maximize customer lifetime value and shorten CAC payback periods
Lead and mentor Media Buyers, Creative Strategists, Search/Amazon Specialists, and Video Editors
Analyze MER, ROAS, blended CAC, and first-party/third-party attribution models to execute tactical pivots
Submit a resume and Growth Summary or portfolio documenting successfully scaled brands

Requirements

What you’ll need

5+ years of growth marketing experience
Prior leadership at a major e-commerce company or high-growth enterprise brand
Personally scaled at least one brand to $10M+ ARR or managed monthly paid ad spend exceeding $500k
Deep, proven experience in health, wellness, or supplements
Understanding of Meta and Google advertising compliance and regulatory guidelines
Knowledge of subscription economics, repeat orders, cohort analysis, and consumer psychology in health products
Expert fluency in Meta Ads, Google Search/Shopping/YouTube, Amazon Advertising, and Paid Social platforms including TikTok and Pinterest
Deep understanding of ad platform algorithms, audience targeting, dynamic creative testing, automated rules, and ad account architecture
Hands-on experience with Shopify, CRO best practices, Triple Whale, Northbeam, and post-purchase surveys
Ability to provide data-driven creative direction on hooks, direct-response messaging, and visual angles
Bachelor’s Degree in Business, Marketing, Economics, Mathematics, or a related quantitative field
Specialized certifications or intensive training in Data Science, Behavioral Economics, or advanced Performance Marketing are highly valued

Benefits

Comp & perks

Remote-first and asynchronous work arrangement
Daily 3–4 hour overlap with the core team for strategy syncs and decision-making
Equal opportunity employer