Incorta

Senior Regional Marketing Manager, North America

Incorta

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $125,000 - $164,000 per year

Job Level

Senior

About the role

  • Spearhead the North America marketing strategy, ensuring tight alignment with sales priorities and rapid, effective execution of adapted campaigns and sales plays.
  • Design, execute, and manage a comprehensive regional field marketing plan focused on generating qualified pipeline (MQLs, SALs, SQLs) and accelerating opportunities through the sales funnel.
  • Serve as the primary marketing contact for the Americas GTM sales team, aligning marketing priorities, campaigns, and content with regional sales goals, territories, and strategic accounts.
  • Oversee the execution of diverse regional marketing tactics, including targeted virtual and in-person events (e.g., workshops, roundtables, executive dinners, trade shows), local digital campaigns, Account-Based Marketing (ABM) initiatives, and sales enablement material development.
  • Effectively manage the regional marketing budget to maximize Return on Investment (ROI).
  • Develop and implement joint marketing programs with key strategic partners (e.g., resellers, system integrators, technology partners) to drive shared pipeline growth and elevate brand visibility.
  • Provide partners with essential marketing collateral, sales tools, training, and campaign support required to effectively position and sell Incorta’s solutions.
  • Monitor and report on the efficacy of partner marketing programs, identifying opportunities for optimization and expansion.
  • Track, analyze, and report on all regional marketing performance metrics, focusing on pipeline contribution, lead quality, conversion rates, and ROI.
  • Use data-driven insights to continuously optimize marketing programs, budget allocation, and GTM strategy in the region.
  • Regularly communicate performance results and strategic recommendations to marketing and GTM leadership.

Requirements

  • 7+ years of progressive experience in B2B marketing, with at least 3 years in a dedicated Field Marketing, Regional Marketing, or Partner Marketing role, preferably within a B2B environment.
  • Proven experience marketing to the Americas region is required.
  • Strong understanding of the sales process, pipeline stages, and the metrics that drive a successful B2B GTM organization.
  • Demonstrated ability to plan, manage, and execute complex marketing programs across multiple channels (digital, events, partners).
  • Proficient in using marketing automation (e.g., HubSpot, Gong) and CRM systems (e.g., Salesforce) for reporting, campaign execution, and data analysis.
  • Exceptional written, verbal, and presentation skills. Ability to communicate effectively with sales leadership, external partners, and cross-functional teams.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Ability to travel up to 20% for regional events and internal meetings.
Benefits
  • A high-impact role where you’ll directly shape Incorta’s growth trajectory.
  • Opportunity to own and innovate across all programs in the US
  • Collaborative, entrepreneurial team culture.
  • Competitive compensation, benefits, and growth opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingField MarketingRegional MarketingPartner Marketingmarketing automationdata analysiscampaign executionpipeline contributionlead qualityconversion rates
Soft Skills
communication skillspresentation skillscollaborationstrategic thinkingbudget managementperformance analysisoptimizationproject managementrelationship buildingteam leadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business