Alternative Plan Design Director

Included Health

Client-facing APD Director responsible for alternative plan design challenges in healthcare. Collaborating with various teams to commercialize APD programs globally.

Posted 5/29/2026full-timeRemote • Arizona, California, Colorado, Illinois, Massachusetts, New York, North Carolina, Ohio, Texas, Washington • 🇺🇸 United StatesLead💰 $205,000 - $245,000 per yearWebsite

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Applicant Tracking System Keywords

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Hard Skills

Alternative Plan Designsolution designfinancial modelingROI analysisdata synthesisbenefit designpopulation data analysisperformance measurementRFP response craftingstrategic consulting

Soft Skills

strategic thinkingcommunication skillsstorytellingproblem-solvingexecutive presencecollaborationadaptabilitycredibilitycoachingnarrative development

Industry Keywords

healthcaredigital healthhealth plansbenefits consultinghealthcare navigationvirtual careclient strategystakeholder mappingvalue-based benefitsutilization steering

About the role

Key responsibilities & impact

Serve as a strategic thought partner to sales and client teams on key pursuits, renewals, and expansions.
Diagnose client needs by synthesizing benefits design, population data, current vendors, and performance into a clear problem statement and strategy.
Develop APD proposals that align our capabilities with client goals, including benefit design changes, contribution strategies, and integration with navigation and virtual care.
Stay current on industry trends, competitors, and consultant perspectives to inform solution positioning and counter competitive threats.
Help build crisp, persuasive narratives and provided input for visual materials (e.g., pitch decks, RFP responses, executive briefs) that tell a compelling story from problem to impact.
Translate technical or clinical concepts into clear, executive-ready language for HR, benefits leaders, and consultants.
Tailor solution messaging for different audiences (C-Suite, consultants, HR/benefits teams, procurement).
Partner with Sales on pursuit strategy, including win themes, competitive differentiation, and stakeholder mapping.
Support RFP solutioning, including crafting responses for solution design, implementation, member experience, and measurement.
Help with financial models and business cases (e.g., ROI, savings, adoption scenarios) in partnership with Analytics and Finance.
Join key client and consultant meetings to present solutions, handle strategic questions, and build credibility as a trusted advisor.
Act as a bridge between field and product, providing structured feedback on market needs, gaps, and future opportunities.
Collaborate with Implementation, Operations, Clinical, and Member Experience teams to ensure solutions are feasible, scalable, and aligned with delivery capabilities.
Contribute to playbooks, templates, and best practices that uplevel our go-to-market and solutioning discipline across the organization.
Develop and refine APD-specific frameworks, POVs, and tools that help clients and consultants better understand value drivers such as member affordability, utilization steering, total cost of care, and vendor ecosystem interactions.
Help train and coach sales and client teams on new offerings, positioning, and solution stories.
Continuously improve processes for how we qualify opportunities, design solutions, and bring them to market.

Requirements

What you’ll need

15+ years in sales,consulting, solutions consulting, strategy, client strategy, or similar roles within healthcare, and must have experience with Alternative Plan Design products.
Demonstrated experience designing and presenting solutions to senior stakeholders (HR, Benefits, Finance, or C-Suite).
Strong strategic and structured thinking skills; able to break down ambiguous problems and create clear frameworks and recommendations.
Excellent communication and storytelling skills, both written and verbal, with an ability to simplify complex topics.
Comfort working in a fast-paced, high-change environment with multiple stakeholders and competing priorities.
High degree of executive presence, polish, and credibility in client- and consultant-facing settings.
Experience in digital health, health plans, benefits consulting, or healthcare navigation and virtual care.
Deep experience with Alternative Plan Design (APD), including designing, modeling, and implementing APD programs as part of broader value-based benefit and affordability strategies.
Experience supporting enterprise and consultant-driven RFPs and strategic pursuits.
Strong analytical skills, including comfort interpreting claims, utilization, engagement, or ROI analyses.

Benefits

Comp & perks

Bonus
Equity
Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
12 weeks of 100% Paid Parental leave
Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
Work-From-Home reimbursement to support team collaboration home office work