Digital Brand Manager, B2B Growth

Included Health

Digital Brand Manager ensuring Included Health’s brand flows through digital B2B growth channels. Leading SEO, GEO, and AIO strategy and optimization for marketing campaigns and platforms.

Posted 5/29/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $103,710 - $149,340 per yearWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own day-to-day management of Included Health’s marketing site in partnership with the Web Experience & Platform team — updating pages, publishing content, and ensuring brand accuracy and quality across templates and modules. Collaborate with developers and platform owners to implement and iterate on scalable page templates, components, and content models.
Lead strategy, creation, and optimization of campaign and product landing pages that support integrated campaigns across web, email, social, and paid media. Collaborate with copywriters and designers to translate campaign briefs into pixel-perfect digital experiences.
Run an ongoing test-and-learn program for landing pages and email programs to improve key funnel metrics such as CTR, form completion rate, and demo requests.
Ensure content on our owned channels is optimized to influence and represent the Included Health brand across search engines and large language models.
Partner with Marketing Operations to define and track core digital KPIs across web and email, such as organic and campaign traffic, session duration, on-page engagement, conversion rates, and contribution to pipeline.
Work closely with cross-functional teams to understand project requirements, contribute innovative ideas during brainstorming sessions, and deliver designs that meet business objectives while enhancing Included Health's digital storytelling and brand presence.
Stay current on evolving digital trends, web technologies, and demand generation concepts; proactively recommend changes to keep Included Health’s digital brand experience modern and competitive.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Design, Digital Media, or a related field (or equivalent professional experience).
5–8 years of experience in digital marketing, web management, or lifecycle marketing, ideally in B2B healthcare, health tech, or benefits.
Demonstrated experience owning a marketing website and/or major site sections, including cross-functional intake and publishing via CMS platform (e.g., WordPress or similar)
Hands-on experience building and optimizing email campaigns and landing pages in a marketing automation platform (e.g., HubSpot or similar) that supports lead generation and sales motions.
Strong understanding of conversion marketing, UX fundamentals, and content hierarchy for marketing sites and landing pages.
Familiarity with technical SEO and AI-driven search (AIO) concepts and tools.
Ability to connect brand storytelling with performance marketing goals –- designing and editing for clarity, persuasion, and conversion in partnership with campaign owners.
Comfort working in design tools (e.g., Figma, Adobe Creative Suite, Canva) to collaborate on page layouts and campaign creative.
Employ a growth mindset in your approach to exploring and adopting new tools, with experience using AI tools in a marketing context with a strong sense of when human review and judgment are required.
Energized working in a fast-paced, highly cross-functional environment, balancing multiple requests while maintaining standards of quality and accessibility.

Benefits

Comp & perks

Remote-first culture
401(k) savings plan through Fidelity
Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
12 weeks of 100% Paid Parental leave
Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
11 Holidays Paid with one Floating Paid Holiday
Work-From-Home reimbursement to support team collaboration and effective home office work
24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingweb managementlifecycle marketingconversion marketingUX fundamentalstechnical SEOAI-driven searchemail campaign optimizationlanding page optimizationcontent hierarchy

Soft Skills

collaborationcreativitystrategic thinkingproblem-solvingadaptabilitycommunicationproject managementattention to detailgrowth mindsettime management