Own the day-to-day management, technical integrity, and strategic roadmap for Included Health’s marketing websites.
Assess the current web stack, CMS, and integrations; define and execute a multi-quarter plan to modernize our architecture.
Define requirements and partner with developers to lead implement improvements to the web platform.
Ensure sites meet or exceed standards for performance, Core Web Vitals, accessibility, security, and reliability.
Monitor and improve overall site health using analytics and SEO tools.
Develop and own a technical SEO and AIO roadmap that improves crawlability, indexing, and visibility across search engines and AI-driven surfaces.
Design and maintain governed, self-serve workflows that enable marketers, content strategists, and other partners to safely create and update pages without heavy engineering support.
Work closely with Content Strategy, Engineering, Product, Analytics, and other marketing stakeholders to align on goals.

Requirements

8+ years of professional experience in web development, web platform management, and/or technical SEO, or related roles, with at least 3+ years owning or co-owning a production marketing website at scale.
CMS/web publishing experience: deep understanding and proficiency in WordPress and modern web technologies.
Technical SEO expertise: including site architecture, structured data (schema), crawling/indexation, Core Web Vitals, and log- or crawl based diagnostics.
Experience in conversion rate optimization (CRO): on marketing websites.
Familiarity with AI-driven search (AIO): understanding of how LLMs and AI Overviews consume and surface web content.
Experience using AI and LLM-based tools: to support technical SEO, AIO, and content operations.
Proficiency with analytics and SEO tools: such as GA4, Google Search Console, SEO crawlers, and BI/reporting tools.
Proven ability to work cross-functionally: particularly with Marketing, Product, Engineering, Design, and Analytics.
Strong project management skills: with experience running multiple concurrent web projects.
Clear, concise communication skills: with the ability to explain technical concepts to non-technical stakeholders.
Self-starter: with the ability to work independently.

Benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

web developmentweb platform managementtechnical SEOCMSWordPressconversion rate optimizationsite architecturestructured dataanalyticsSEO

Soft Skills

project managementcommunicationcross-functional collaborationself-starter