Client Marketing Manager
Included Health
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $85,320 - $144,183 per year
About the role
- Partner with the Client Organization to understand the health of client relationships, identifying marketing opportunities, risks and needed retention interventions.
- Translate client feedback and market insights into actionable B2B marketing strategies, content, and campaigns.
- Define and create lifecycle content to celebrate and engage clients at key moments in their partnership with Included Health - implementation, go-live, first milestones reached, year in review, etc. Consider how executive sponsors can be leveraged in the engagements.
- Develop client communication plans in response to external crises, market news, unanticipated delivery issues, and Included Health announcements. Partner with TCO on delivery strategy and deployment.
- Execute key event planning moments to engage clients at industry and IH-hosted moments. Manage and deliver a post-event activation strategy to build off in-person momentum and drive additional conversations with key clients.
- Manage account-based strategy for top upsell pursuits to better inform and engage our clients with thought leadership and content relevant to their needs, their context, and our existing partnership.
- Manage quality and consistency across touchpoints so clients experience a clear, unified narrative aligned with the client segmentation service delivery model.
- Surface compelling opportunities for clients to share their Included Health experience and impact (e.g., case studies, testimonials, speaking engagements).
- Partner with clients to highlight success stories that can be amplified across broader go-to-market channels.
Requirements
- 8+ years of experience in marketing, communications, client success, content strategy, or related roles.
- Demonstrated ability to create compelling and high-quality client-facing content that balances detail with clarity.
- Robust interpersonal skills and a proven ability to build relationships and work proficiently cross-functionally with client organizations, operations, product, and other teams.
- Proven ability to manage multiple priorities and deliver on deadlines.
- Exemplary written, visual, and verbal communication skills, with the ability to communicate complex ideas clearly and concisely to diverse audiences.
- Experience in digital health and/or employer benefits.
- Proficient in using the Google and/or Microsoft Suite of products.
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
Benefits
- Remote-first culture
- 401(k) savings plan through Fidelity
- Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
- Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
- 12 weeks of 100% Paid Parental leave
- Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
- Work-From-Home reimbursement to support team collaboration home office work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketing strategiescontent strategyevent planningclient communication plansaccount-based strategyclient engagementcase studiestestimonialspost-event activation strategylifecycle content
Soft Skills
interpersonal skillsrelationship buildingcross-functional collaborationtime managementwritten communicationvisual communicationverbal communicationclarity in communicationability to manage multiple prioritiesability to deliver on deadlines
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMBA