
Business Development Representative
Included Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $29 - $45 per hour
Job Level
Mid-LevelSenior
About the role
- Inbound Lead Qualification: follow-up on inbound inquiries and high-quality leads from marketing campaigns with the goal of securing an initial discovery meeting with a prospect
- Outbound Lead Generation: Use marketing sequences to implement multi-channel outreach campaigns (email, phone calls, LinkedIn messages, video messages) to engage prospects.
- Prospecting: Identify and research target accounts and contacts using various tools (e.g., CRM, LinkedIn Sales Navigator, industry databases, company websites) independently and in partnership with the RVPs and CSRs as part of broader Account-Based Marketing (ABM) approach.
- Lead Qualification: Use established qualification frameworks (e.g., BANT) to assess lead quality and readiness for sales engagement.
- Schedule & Hand-off: Schedule qualified meetings/demos for Sales RVPs. Provide comprehensive and accurate hand-off notes to RVPs, including prospect background, pain points, and agreed-upon next steps.
- CRM Management: Maintain accurate and up-to-date records of all prospecting activities, communications, and lead status within the CRM system (e.g., Salesforce, HubSpot).
- Other responsibilities as assigned.
Requirements
- 3+ years of experience in a sales or business development role
- Strong preference for healthcare/employee benefits or tech industry experience
- Bachelor's degree in marketing, communications, sales, or business administration
- Proven success working with cross-functional teams on multi-step campaigns
- Experience with and consistent use of CRM and sales prospecting tools (i.e. Salesforce, LinkedIn Sales Navigator, Zoominfo, HubSpot)
- Experience establishing communication and engagement with prospects by email and over the phone
- Experience handling objections and rejection while continuing to scale outreach
- Strong collaboration skills, clear team player, will to win
- Demonstrated success working with a Sales organization
- Detail oriented and appetite for process improvement
- Innovative thinker with solution mindset
- Comfortable in fast-paced, resource-lean environments
Benefits
- Remote-first culture
- 401(k) savings plan through Fidelity
- Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
- Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
- 12 weeks of 100% Paid Parental leave
- Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies.
- Work-From-Home reimbursement to support team collaboration home office work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lead qualificationprospectingmulti-channel outreachcommunicationobjection handlingprocess improvementsales engagementaccount-based marketingcampaign managementdata analysis
Soft skills
collaborationteam playerdetail orientedinnovative thinkingsolution mindsetresilienceadaptabilitycommunication skillsinterpersonal skillsorganizational skills
Certifications
Bachelor's degree in marketingBachelor's degree in communicationsBachelor's degree in salesBachelor's degree in business administration