Inclined

Director of Marketing

Inclined

full-time

Posted on:

Location Type: Hybrid

Location: Denver • Colorado • United States

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Job Level

Lead

About the role

  • Own and execute our marketing function
  • Product Marketing – Translate product value into positioning and messaging docs, sales battle cards, customer case studies to arm sales + advisors with the right story
  • Partner / Channel – Messaging/positioning + materials & incentives to help advisors pitch iLOCs to their clients.
  • Field / Events – Targeted Office/Carrier campaigns + events to win new advisors, support education goals & expand relationships
  • Lifecycle / Growth – Build cross funnel evergreen campaigns to push nurture tracks for acquisition, activation, and expansion
  • Demand Gen – Reach and connect advisors to our sales team via B2B marketing, LinkedIn + Other ads targeted at Advisors
  • Strategic storytelling – making the status quo feel like an active risk to an advisor’s practice, without Inclined they are leaving value on the table
  • Offline and Online Field & Event Strategy – how we show up and win with in-person & virtual events across webinars, training/education, private/limited events, sponsorships, conferences & trade shows
  • Building the partner education & enablement machine – client facing materials and partner playbooks to position Inclined with policy owners, case studies, tools & calculators, joint value prop and journey development – the proof points behind an iLOC
  • Reaching and connecting our sales team to new advisors who fit our target profile
  • Connecting the dots between our marketing spend/activities and ROI across the customer lifecycle from lead through expansion and account management

Requirements

  • 8+ years of experience
  • BA/BS or equivalent working experience.
  • Strong analytical skills and experience with ROI reporting and impact analysis.
  • 2-4 years of proficiency in marketing automation systems (HubSpot experience required) and integrating those systems with other technologies.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • Denver-based + willing to travel (20%) to lead on-site event/field execution
Benefits
  • Opportunity to help shape our culture
  • Competitive salary and equity package
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • 401(k) and education on retirement planning
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationROI reportingimpact analysiscampaign managementB2B marketingstrategic storytellingcross funnel campaignsevent strategypartner enablementcustomer lifecycle management
Soft Skills
analytical skillscommunicationproject managementprocess improvementmulti-taskingrelationship buildingstrategic thinkingadaptabilityteam collaborationleadership