Incentivio

Chief Marketing Officer

• Own the strategy and execution of Incentivio’s marketing function.
• Shape brand, drive lead generation, and enable sales team.
• Build campaigns, analyze funnel metrics, and launch experiments.
• Collaborate closely with sales, product, and customer success leadership.
• Define and execute marketing strategy across demand generation, product marketing, content, and brand.
• Own multi-channel campaigns (digital, email, events) to generate SQLs.
• Lead go-to-market launches for new features.
• Track KPIs including CAC, LTV:CAC, funnel conversion, channel ROI, SQLs by POS partner, and brand awareness.

Director of Marketing